A Peloton Ad Goes Viral, Not Exactly in a Good Way

It's being ridiculed on social media as sexist, elitist, and generally cringe-inducing
By John Johnson,  Newser Staff
Posted Dec 3, 2019 12:09 PM CST
Updated Dec 7, 2019 1:00 PM CST
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(Newser) – If the old adage of "all publicity is good publicity" is true, then Peloton has a terrific ad on its hands. If the opinions of lots of people on social media count for anything, the ad is closer to a sexist, elitist, cringe-inducing dud. Either way, the spot for a stationary bike is the buzziest of the holiday shopping season so far. Coverage:

  • The ad: Watch the 30-second spot here. A husband gives his wife a Peloton exercise bike for Christmas, and she keeps a video diary over the course of the year. It's the details that are ticking people off.
  • The critics: Lots, and we mean lots, of people online are mocking the ad. This tweet, for example, is in wide circulation, complaining that a "116 lb woman’s YEARLONG fitness journey to becoming a 112 lb woman who says 'I didn’t realize how much this would change me'" is a little ridiculous. (The ad doesn't actually give her weight stats, but she's quite thin at the start—and the end.)
  • The parody: This parody video (note language) by Eva Victor pretty much sums up the views of many. Spoiler: It ends with divorce papers.

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