baby boomer

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Boomers Retiring in Droves Amid Pandemic

Older workers lost jobs faster and were slower to return to workforce

(Newser) - The pace of retirements among baby boomers, those born from 1946 to 1964, accelerated during the pandemic, a Pew Research Center analysis of monthly labor force data found. The number of boomers who reported that they were out of the labor force due to retirement grew 3.2 million in...

Wine Consumption Slips as Millennials Turn Elsewhere

Baby boomers had kept sales flowing until now

(Newser) - In another what-is-it-with-millennials moment, they've been found to be drinking less wine than their elders. Consumption fell last year in the US for the first time since 1994, a 0.9% drop, the Wall Street Journal reports. An industry researcher said baby boomers had driven the good years. "...

Heckled Politician Pulls Out Trendy Internet Insult

New Zealand's Chloe Swarbrick wielded an 'OK, boomer' against older Parliament member

(Newser) - The war between the generations continues, this time Down Under. The "OK, boomer" phenomenon —an internet-driven trend in which millennials or members of Gen Z mock older folks they think are out of touch—took hold of a 25-year-old New Zealand politician Tuesday after she was heckled by...

Millennials Now Outnumber Baby Boomers

And that could mean big changes in America

(Newser) - For decades, Baby Boomers have been the most powerful generation in the US, driving everything from culture to the economy, CBS News reports. Well, no more. According to Pew Research , Millennials officially overtook Baby Boomers to become the biggest generation in the US this month. Numbers released by the US...

Step Aside, Boomers: Millennials to Be Biggest Generation

They'll number 75.3M this year: reports

(Newser) - If you're aged between 18 and 34 this year, welcome to the biggest generation in the country. Millennials, approximately defined as those born between 1981 and 1997, will this year see their population's size surpass that of baby boomers for the first time: the millennial generation is projected...

Almost Half of Millennial Moms Aren't Married
 Almost Half of Millennial 
 Moms Aren't Married 

Almost Half of Millennial Moms Aren't Married

And other facts about the generation

(Newser) - Millennials are getting married later and at a slower pace than previous generations—in part because of economic harships—and that's leading to a lot of babies born out of wedlock. Roughly 47% of the millennial women who had babies in 2012 weren't married, compared with 35% of...

Recession Sliced Gen Xers' Net Worth in Half

They lost average of $33K each

(Newser) - Bad news for Generation X: It turns out that those born between 1966 and 1975 were hit hardest by the recession in terms of wealth loss, a Pew study finds. Between 2007 and 2010, Gen Xer's net worth was cut almost in half. Members of the generation, now ages...

Suicides Rise Among Baby Boomers

Up 28% among 35- to 64-year olds

(Newser) - Suicide rates jumped 28% among 35- to 64-year-old Americans between 1999 and 2010, a CDC report finds. The figure climbed from 13.7 per 100,000 people to 17.6 per 100,000. Among middle-aged men, there were 27.3 suicides per 100,000, compared to 8.1 among women,...

Baby Boomer? Feds Say Get Tested for Hepatitis C

Disease can lurk in the body for decades

(Newser) - An epidemic of hepatitis C is afflicting the baby boomer generation, and federal authorities will roll out a campaign this year urging everyone born between 1945 and 1965 to get tested, reports the Los Angeles Times . Roughly 75% of the estimated 3.2 million people infected are boomers, many of...

2011, as Told in 18 Items
 2011, as Told in 18 Items 

2011, as Told in 18 Items

From Steve Jobs' turtleneck to Kate Middleton cash

(Newser) - If the BBC can summarize all of history in 100 objects, then Vanity Fair can do a year in 18. The magazine offers a collection of iconic objects—some real, some fictional—as a time capsule of sorts for 2011. Among the highlights:
  • The Hello Kitty cat holding a “

Happy 65th Birthday, Baby Boomers
Happy 65th Birthday, Baby Boomers

Happy 65th Birthday, Baby Boomers

This generation will be redefining old age

(Newser) - Today is more than just New Year’s Day for the oldest of the baby boomers: It’s also their 65th birthday. “The generation that once sang of teaching the world to sing in perfect harmony, and then buying it a Coke,” writes Dan Barry in the New ...

1 in 5 Drivers Will Soon Be 65 or Older

Baby boomers will outlive their driving ability

(Newser) - As the baby boomer generation enters old age, the graying of America may be felt dramatically on the road. In 15 years, 1 in 5 drivers will be 65 or older, reports AP . The NTSB is already trying to gauge the impact that might have—though smart cars and smart...

Top 15 Boomer Brands
 Top 15 Boomer Brands 

Top 15 Boomer Brands

Levi's, Pepsi, Harley, and Facebook make the list

(Newser) - The 77 million people born between 1946 and 1964 helped make and break some of the world's great brands. Judann Pollack of Ad Age picks the top 15:
  • Levi's—Today, Levi's jeans sit desk-side on casual Fridays. But in the 1960s they were marketed with music from Jefferson Airplane.
  • Pepsi

Tea Partiers: Spoiled Boomers in Midlife Crisis

Movement has a lot of white men who came of age in 1960s

(Newser) - The tea party movement portrays itself as a gang of ordinary, diverse citizens, but in reality it's got a lot of rich, middle-aged white guys who came of age in the '60s. That's telling. This phenomenon is actually "a harbinger of midlife crisis, not political crisis," write Jim...

US Medical Schools See First Expansion in 40 Years

Enough with American students forced offshore for training

(Newser) - Nearly two dozen new medical schools have recently opened or are poised to open in the first surge in the number of doctors this country educates in at least 40 years, the New York Times reports. The expansion is aimed at redressing the odd situation that American students who can't...

Ad Men Use Beatles to Sell Senior Care
 Ad Men Use Beatles 
 to Sell Senior Care 

Ad Men Use Beatles to Sell Senior Care

Fab Four feature in nostalgia campaign, along with Elvis, Gene Kelly

(Newser) - The songs you loved when you were 23 may someday be used to sell you retirement care. Researchers have homed in on that age as the likeliest time when music that triggers life-long nostalgia is heard. People who watched the Beatles on the Ed Sullivan Show at 23 are now...

Americans Staying Put Amid Recession

Number of people moving at lowest since WWII

(Newser) - The recession, with its attendant falloff in home prices and job opportunities, has pared back the traditional American activity of relocation to its lowest level since World War II. A new study shows that 12% of Americans moved in the last two years, compared to 14% earlier this decade, 17%...

As Baby Boomers Age, Suburbs Try to Adapt

Street grids become walker-friendly for elderly

(Newser) - As baby boomers go, so go the suburbs. Now that boomers are entering or at least approaching retirement, the 'burbs are changing face to adapt to their needs, reports the Wall Street Journal. Across the country, communities are changing street grids to become walker-friendly, adding condos where single-family homes once...

Rock Band Matures With Beatles Edition
 Rock Band Matures 
 With Beatles Edition 

Rock Band Matures With Beatles Edition

Game is good, clean cross-generational fun

(Newser) - The Beatles: Rock Band successfully brings the winning music-game formula to one of rock’s biggest names, writes Elizabeth Landau for CNN. Designed to be played by as many as six, the game "does make for a great time and will probably be a hit at parties." Meanwhile,...

Baby Boomers Still Mad for the Reefer, Man

(Newser) - Some Americans haven't let go of one part of the 1960s: getting high on illicit drugs. The percentage of Americans age 50-59 who reported use of illicit drugs within a year nearly doubled from 2002-2007, from 5.1% to 9.4%, the Substance Abuse and Mental Health Services Administration reported...

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