10 Stories

New 'Most Interesting Man' Actually Speaks Spanish

Introducing Augustin Legrand

(Newser) - There's a new "Most Interesting Man in the World" hawking Dos Equis beer, and this one speaks Spanish. The beer company offered up the first teaser trailer featuring Augustin Legrand (who's actually French) in the role Wednesday. Legrand is 41, more than three decades younger than the... More »

Coming to Your Beer Can Soon: Calorie Count

8 out of 10 beers sold in US will soon include nutritional info

(Newser) - Be prepared: Drinking beer is about to get a little less fun. The four biggest brewers in the US will be listing nutritional information on their beers—which means that every time you take a swig, you'll come face to face with the exact calorie count of the beer... More »

Saudis Find Huge Beer Shipment Disguised as Pepsi

48K cans of Heineken, to be exact

(Newser) - A ban on alcohol in Saudi Arabia recently drove a smuggler to try to cross into the Arab state from the UAE with 48,000 cans of Heineken beer—all disguised as Pepsi cans, Al Arabiya reports. "A truck carrying what first seemed to be normal cans of the... More »

NYC St. Paddy's Parade Gets Dumped—by Guinness

And de Blasio, adding to ruckus over ban on gay groups

(Newser) - First Sam Adams and Heineken quit sponsoring St. Patrick's Day parades in Boston and New York City; now Guinness is joining in protest of a ban on gay activist groups marching in the celebrations, Reuters reports. "Guinness has a strong history of supporting diversity and being an advocate... More »

Meet the World's Richest Moms

There are 70 billionaire moms in the world

(Newser) - We hear a lot about Angelina , but she isn't the only mom making serious bank. According to Forbes ' count, there are 70 billionaire mothers in the world (compared to 555 dads). Some of them—think Mars and Heineken—are old names. Others, are relative newcomers. Here are some of... More »

What Your Beer Says About You

(Newser) - People tend to be picky about beer, so "psychographic" research firm Mindset Media conducted surveys to match brands to personality trends. Here's what researchers found, according to Ad Age :
  • Budweiser: Sensible and practical drinkers, but with an anti-authoritarian streak.
  • Bud Light: Unlike regular Budweiser fans, these imbibers are risk-takers,
... More »

Suds Suck at New Yankee Stadium

(Newser) - You can get steak and sushi at the new Yankee Stadium, yet somehow beer fans are slumming it with the likes of Heineken, Stella Artois, and—God help us—Pabst Blue Ribbon? “I want some beers worthy of the team,” writes Eric Asimov in the New York Times.... More »

This Bid's for Bud: Belgian Brewer Offers $46B

InBev wants to buy Anheuser-Busch

(Newser) - The Belgian-based brewer InBev has made a $46 billion cash bid for US beer giant Anheuser-Busch in what would be one of the largest foreign acquisitions of an American corporation, the Wall Street Journal reports. If it goes through—a prospect that is far from certain—the 132-year-old Budweiser brand... More »

Newcastle Sells for $15.2B

Carlsburg, Heineken divvy up UK brewer

(Newser) - After months of playing hard-to-get, UK brewer Scottish & Newcastle has agreed to a $15.2 billion takeover bid from Carlsberg and Heineken. The offer tops a bid rejected in March by 11.1%, Forbes reports. Experts expected S&N to squeeze out a better deal, especially after it filed... More »

Beer War Brewing in Europe

Carlsberg, Heineken may bid for Newcastle parent

(Newser) - Trouble could be brewing as two European brewers draw a bead on one of the UK’s top suds makers, Scottish & Newcastle. Copenhagen-based Carlsberg and Amsterdam’s Heineken are negotiating to form a consortium to buy the brewer of Newcastle Brown Ale for as much as $14 billion, the ... More »

10 Stories