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Facebook Makes Privacy Policy Easier to Read

It has less gobbledygook, though policy itself remains the same

(Newser) - Facebook is attempting to make its privacy policy more user friendly—it's deployed "the Facebook design experience" to a chunk of legalese that many users found challenging to understand. Noting that the previous policy was "longer than the US constitution," the site has created a new draft...

Advertisers Ditching Too-Hot Skins

Wrigley joins Taco Bell and GM

(Newser) - The new barrier-busting MTV series Skins might not be child porn , but a mounting list of squeamish advertisers are deserting the popular show. The Wrigley Company has become the third sponsor to ditch the show, following the lead of GM and Taco Bell, reports the Hollywood Reporter . "Wrigley has...

Parents Group to TV Shows: Stop Sexualizing Teen Girls

Parents Television Council Says Underage Girls Are Raunchy Punchlines

(Newser) - A parents' watchdog group says primetime TV shows are obsessed with turning teenage girls into sex objects, reports the Hollywood Reporter . "They can tone it down," says the president of the Parents Television Council. The group looked at the most popular shows on broadcast TV (cable got a...

MySpace Leaks User Data, Too
 MySpace Leaks User Data, Too 

MySpace Leaks User Data, Too

But, apparently, it's not quite as bad as Facebook

(Newser) - Poor MySpace: Even in a privacy flap, it has a hard time competing with Facebook. In the wake of the latest Facebook privacy uproar—some apps on the social networking site have been leaking user data —comes news that MySpace has similar problems. Both MySpace itself as well as...

Facebook Handing Advertisers Names, Hometowns

Firms can trace users' identities, jobs, sex preferences

(Newser) - Despite promises to the contrary, Facebook and MySpace are supplying information to advertisers that can be used to find an individual's name, age, hometown and occupation, reports the Wall Street Journal . Typically on the Web, advertisers receive nothing more than an unintelligible string of letters and numbers "identifying" an...

Time for Beck to Back Up 'Racist' Jab or Apologize

As advertisers flee, the facts become taboo

(Newser) - The boycott of Glenn Beck by America's biggest advertisers has reached unprecedented levels, writes Eric Boehlert for Media Matters. "All of Beck's big-time advertisers have fled. All of them." And yet Beck and Fox News seem to have a collective case of amnesia and won't acknowledge the reason—...

Fall Fashion Mags Shed a Few Pounds

Advertisers slowly turn to the Internet

(Newser) - Fashion magazines’ typically beefy September issues are nearly a third skinnier this year as advertisers drift away from print, the Wall Street Journal reports. Vogue, for example, boasted 840 pages in September 2007; this year, it’s just 429 pages, a 36% drop from last year. Advertisers are trying out...

Facebook Crosses Line on Privacy ... Again
Facebook Crosses Line
on Privacy ... Again
ANALYSIS

Facebook Crosses Line on Privacy ... Again

Recognize that face in an ad? It could be your friend—or you.

(Newser) - Imagine Peter Smith’s surprise when an ad for “hot singles” on Facebook featured a picture of … his wife. The site blames that flap on a third-party company violating policy, but the incident underscores Facebook’s notoriously unclear privacy settings, writes Bob Sullivan for MSNBC: “A hard-to-spot...

Jackson Death Boosts New Media, Troubles Old

Mainstream media overwhelmed by stories from the blogosphere

(Newser) - The onslaught of rumors, reports, and sometimes-true-sometimes-not stories about Michael Jackson has given a boost to new media sites like TMZ—which ran more than 150 Jackson stories in the week after his death—while mainstream press finds itself painstakingly sifting through stories to find the truth. “This is...

Kimmel Rips ABC to Shreds


 Kimmel Rips 
 ABC to Shreds 

Kimmel Rips ABC to Shreds

Slams own network at advertiser presentation

(Newser) - Jimmy Kimmel took the stage yesterday at a network presentation for advertisers, and promptly bit the hands that feed him—ripping into ABC, its advertisers, and even Jay Leno, writes Dave Itzkoff in the New York Times reports. “All of ABC’s late-night comedy talent is assembled here on...

Google's Radio Ad Conquest Falls Flat

Automated advertising plan not music to industry's ears

(Newser) - Google has hit a stumbling block in its quest for world domination: A bid to “conquer radio” with its advertising program didn’t go as planned, and the firm is dropping the effort at the end of the month, the Wall Street Journal reports. The Internet giant bet its...

Facebook Looking to Cash In on Its Friends

Wants info of 150M members to be market research gold mine

(Newser) - Facebook will create one of the world’s largest market research databases in an attempt to profit from the personal information it collects from its 150 million members, the Telegraph reports. The social networking site’s new instant polling tool, which will enable companies to target specially selected users, was...

Google Plans Service to Track Surfers' Activity

Plan would help companies target ads

(Newser) - A new Google service will track web users’ activity to help companies target ads, raising concerns about conflict of interest, the Wall Street Journal reports. The free tool will use server data to track hits, a plan that threatens current industry giants comScore and Nielsen Online. Those paid services employ...

Is That a Commercial or a Game Show? Maybe Both

Advertisers creating their own TV programs

(Newser) - The days when a TV host would serve up a tasty bowl of Alpo or light up a Lucky Strike on-air and sing its praises are long gone, but in-show sponsorship may be making a comeback, the New York Times reports. Meow Mix will launch its own game show this...

Super Bowl Ads Take Up Strike Slack
Super Bowl
Ads Take Up Strike Slack

Super Bowl Ads Take Up Strike Slack

With scripted shows stalled, sponsors bet on only game in town

(Newser) - Advertisers are betting big to get their messages across during Sunday's Super Bowl, and the renewal of the annual competition for viewers' eyeballs is especially fierce this year because of the Writers Guild strike, reports the AP. With scripted shows in reruns, advertisers are feeling pressure to get the most...

And Now, South Korea Gets a Word From Its Sponsors

Long a holdout, Seoul legalizes commercials within programs

(Newser) - South Koreans long accustomed to watching uninterrupted boob tube are about to get a jolt of commercial reality—the Korean broadcasting agency has bowed to years of pressure and will at last legalize ads during TV shows. Laws had forbidden even private channels from commercial interruptions, and ads were screened...

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