advertising sales

11 Stories

Sold: All CBS' Super Bowl Ad Spots

62 slots are filled at $2.5 to $3M apiece, with a payday of around $200M

(Newser) - CBS has already sold all of the in-game ad slots for the Super Bowl, quite a feat considering networks often scramble for ad buyers well into the week preceding the game even when the economy is up. The network claims to have sold only the 62 formatted spots, but an... More »

Media World Braced for Loss Of GM, Chrysler Ad Buys

A collapse in Detroit could cost media players billions

(Newser) - As the situation in Detroit becomes increasingly perilous, media companies are anxiously waiting to see what happens to the vast marketing dollars—$3 billion in the US last year—General Motors and Chrysler previously poured into advertising. But while vastly decreased spending seems like a foregone conclusion, most media companies... More »

Post Folds Book Review Section to Cut Costs

Literature reviews will be shuffled into other sections of paper

(Newser) - The Washington Post will print Book World—its stand-alone Sunday section—for the last time Feb. 15 and shuffle its reviews into other newspaper sections to cut costs, the New York Times reports. Book World will remain intact online, run by a previously downsized staff. The closure comes amid a... More »

Idol Ratings Slip, but Still Strong at 30M

Smallest audience since '04 as Fox sees 10% dip

(Newser) - American Idol’s eighth-season opener drew 10% fewer viewers than the previous installment’s premiere, Bloomberg reports. But with 30 million viewers, it still tripled the ratings of nearest rival CBS among viewers aged 18-49. Idol, Fox’s highest-rated show, raised $750 million in ad revenue last year. The judges... More »

Economic Crisis Translates to Bad News for Ethnic Media

Dip in advertising hits hard in print journalism's one bright spot

(Newser) - Ethnic newspapers and magazines, until recently a bright spot in the gloomy print-journalism industry, are feeling the pain of the economic crisis, New America Media reports. Ethnic publications rely on ads from local businesses—like real estate brokers—and as their business goes downhill, so do the papers'. “I... More »

NBC's Olympic Ad Sales Lag

Network up to $300M behind targets as protest fears, economy slow demand

(Newser) - With the Beijing Games just more than two months away, NBC is still well short of Olympics advertising sales goals, the New York Post reports. Though the network says sales are strong, sources say it's between $150 million and $300 million off, with pro-Tibet protests and the slow economy keeping... More »

Surprise, Webheads: Newspaper Sales Are Up

Worldwide, that is—not in the US and Europe

(Newser) - Newspaper circulation is up worldwide despite slipping numbers in the US and Europe, the AP reports. Officials at a worldwide newspaper conference said today that India and China are leading the 2.6% increase, thanks to higher literacy, incomes, and more leisure time. "They say newspapers and print are... More »

Rosy Q1 for Google

Search giant profits up 30% as international ad business takes off

(Newser) - Google reported a 30% increase in first-quarter profits today, bettering analysts’ predictions and sending share prices up 17%, Bloomberg reports. Forecasters had assumed that growth in domestic advertising clicks would slow, but Google said it “remains healthy;” a 55% increase in international ad sales gave the search giant... More »

Atlantic Denies Going Tabloid

Spears cover story raises eyebrows among loyal readers

(Newser) - Loyal Atlantic subscribers are in for a shock: Britney Spears graces the April cover. Though the magazine has showcased Marilyn Monroe and Humphrey Bogart, the prime real estate granted to the pop-tart has some questioning the effect dropping advertising and newsstand sales are having on the venerable journal's direction—and... More »

As AOL Looks for Answers, Time Warner Hopes for Deal

The parent of the struggling Internet giant says AOL needs a partner

(Newser) - AOL’s efforts at launching an Internet ad-sales business—dubbed Platform A—continue to stumble, the New York Times reports. Parent Time Warner Monday fired another exec and yesterday said it’s willing to combine AOL with another company to jump-start the moribund division it’s already spent $1 billion... More »

Facebook Poaches COO From Google

Social networking site recruits big gun to stem growing pains

(Newser) - Facebook has hired the Google VP who handles virtually all advertising sales in a bid to ease the hiccups the rapidly expanding networking site is encountering. New COO Sheryl Sandberg, one of Silicon Valley's top female execs, denied that Google's plummeting stock price motivated the move, the Wall Street Journal... More »

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