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SUNDAY, NOVEMBER 22, 2009
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NEWS ABOUT: advertising sales

advertising sales stories: 10 news summaries

Media World Braced for Loss Of GM, Chrysler Ad Buys

A collapse in Detroit could cost media players billions

Apr 6, 09 9:34 AM CDT
(Newser) - As the situation in Detroit becomes increasingly perilous, media companies are anxiously waiting to see what happens to the vast marketing dollars—$3 billion in the US last year—General Motors and Chrysler previously poured into advertising. But while vastly decreased spending seems like a foregone conclusion, most media companies... More »

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Chrysler • marketing • General Motors • ad revenue • auto industry • advertising budgets • advertising sales • TV advertising

Post Folds Book Review Section to Cut Costs

Literature reviews will be shuffled into other sections of paper

Jan 28, 09 6:01 PM CST
(Newser) - The Washington Post will print Book World—its stand-alone Sunday section—for the last time Feb. 15 and shuffle its reviews into other newspaper sections to cut costs, the New York Times reports. Book World will remain intact online, run by a previously downsized staff. The closure comes amid... More »

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Washington Post • American media • book reviews • advertising sales • New York Times Book Review • literary criticism • newspaper industry • recession depression • Book World

Idol Ratings
Slip, but Still Strong at 30M

Smallest audience
since '04 as Fox
sees 10% dip

Jan 14, 09 5:01 PM CST
(Newser) - American Idol’s eighth-season opener drew 10% fewer viewers than the previous installment’s premiere, Bloomberg reports. But with 30 million viewers, it still tripled the ratings of nearest rival CBS among viewers aged 18-49. Idol, Fox’s highest-rated show, raised $750 million in ad revenue last year. The judges... More »

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reality TV • American Idol • CBS • Nielsen Ratings • Fox • TV ratings • News Corp • advertising sales

Economic Crisis Translates to Bad News for Ethnic Media

Dip in advertising hits hard in print journalism's one bright spot

Oct 3, 08 4:00 PM CDT
(Newser) - Ethnic newspapers and magazines, until recently a bright spot in the gloomy print-journalism industry, are feeling the pain of the economic crisis, New America Media reports. Ethnic publications rely on ads from local businesses—like real estate brokers—and as their business goes downhill, so do the papers'. “I... More »

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newspaper • Southern California • magazine • publishing • American media • ethnic diversity • advertising sales

 NBC's Olympic Ad Sales Lag   

Network up to $300M behind targets as protest fears, economy slow demand

Jun 4, 08 2:19 PM CDT
(Newser) - With the Beijing Games just more than two months away, NBC is still well short of Olympics advertising sales goals, the New York Post reports. Though the network says sales are strong, sources say it's between $150 million and $300 million off, with pro-Tibet protests and the slow economy keeping... More »

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China • NBC • advertising • 2008 Beijing Olympics • TV networks • Olympic Games • advertising sales

 Surprise, Webheads:
 Newspaper Sales Are Up 

Worldwide, that is—not in the US and Europe

Jun 2, 08 8:00 PM CDT
(Newser) - Newspaper circulation is up worldwide despite slipping numbers in the US and Europe, the AP reports. Officials at a worldwide newspaper conference said today that India and China are leading the 2.6% increase, thanks to higher literacy, incomes, and more leisure time. "They say newspapers and print are... More »

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Internet • newspaper • circulation • online newspapers • Associated Press • advertising sales

EARNINGS REPORT

Rosy Q1 for Google 

Search giant profits up 30% as international ad business takes off

Apr 17, 08 5:45 PM CDT
(Newser) - Google reported a 30% increase in first-quarter profits today, bettering analysts’ predictions and sending share prices up 17%, Bloomberg reports. Forecasters had assumed that growth in domestic advertising clicks would slow, but Google said it “remains healthy;” a 55% increase in international ad sales gave the search giant... More »

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Google • Wall Street • ad revenue • share price • quarterly profits • foreign currency • advertising sales

 Atlantic Denies Going Tabloid 

Spears cover story raises eyebrows among loyal readers

Mar 12, 08 4:59 PM CDT
(Newser) - Loyal Atlantic subscribers are in for a shock: Britney Spears graces the April cover. Though the magazine has showcased Marilyn Monroe and Humphrey Bogart, the prime real estate granted to the pop-tart has some questioning the effect dropping advertising and newsstand sales are having on the venerable journal's direction—and... More »

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media • Britney Spears • advertising • magazine • ad revenue • advertising sales • magazine industry • The Atlantic • David Bradley • Justin Smith • Reader's Digest • print journalism

As AOL Looks for Answers, Time Warner Hopes for Deal

The parent of the struggling Internet giant says AOL needs a partner

Mar 12, 08 1:08 PM CDT
(Newser) - AOL’s efforts at launching an Internet ad-sales business—dubbed Platform A—continue to stumble, the New York Times reports. Parent Time Warner Monday fired another exec and yesterday said it’s willing to combine AOL with another company to jump-start the moribund division it’s already spent $1 billion... More »

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Yahoo • Google • Internet • Time Warner • AOL • Microsoft • Jeffrey Bewkes • advertising sales • Platform A • dial-up Internet • spinoff

Facebook Poaches COO From Google

Social networking site recruits big gun
to stem growing pains

Mar 4, 08 3:35 PM CST
(Newser) - Facebook has hired the Google VP who handles virtually all advertising sales in a bid to ease the hiccups the rapidly expanding networking site is encountering. New COO Sheryl Sandberg, one of Silicon Valley's top female execs, denied that Google's plummeting stock price motivated the move, the Wall Street Journal... More »

MORE ABOUT:
Google • Silicon Valley • online advertising • Facebook • Mark Zuckerberg • Sheryl Sandberg • advertising sales • COO • Owen Van Natta

10 Stories


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