viral marketing

12 Stories

Everyone Wants This $19 Toy for Fidgeters

Fidget Cube nabs $4.5M so far on Kickstarter

(Newser) - If you can't stop fidgeting, Matthew and Mark McLachlan say they have just the thing for you: Fidget Cube, which an ad helpfully explains is "a cube that you fidget with." The tiny desk toy—which has buttons to push, a ball to roll, a dial to... More »

Woman Sells Wedding Dress Marked With 'Stench of Betrayal'

Her eBay post has gone viral with bids reaching nearly $90K

(Newser) - Samantha Wragg hadn't had time to dust off her wedding dress and take it to the cleaners before she found out her new husband was cheating on her. So what did the British woman who works in social media do? List her dress on eBay to help foot the... More »

Radiohead Vanishes Online, Leaves a Few Breadcrumbs

Band sends cryptic postcards to fans, wipes its website and Facebook, Twitter pages

(Newser) - Radiohead has announced a new world tour that kicks off May 20 . A ninth album is said to be forthcoming. On Saturday, some fans received cryptic postcards with only the words: "Sing the song of sixpence that goes / Burn the witch / We know where you live,"... More »

Best Ad Ever Hawks $1 Razors

Dollar Shave Club offers 'f***ing great' razors, cheap

(Newser) - If you're tired of shelling out $19.99 for a pack of disposable razors, you might be interested in Michael Dubin's new start-up, Dollar Shave Club . And even if you're hairless or don't believe in shaving, you might be interested in Dubin's ad for the... More »

Why Parents' Fave New Book Is Go the F*** to Sleep

...even though it won't be published until June 14

(Newser) - Go the F*** to Sleep snagged the No. 1 spot on Amazon's best-seller list this week—almost a month before it hits bookshelves—and Rebekah Denn thinks she knows why. The 32-page book blends soothing rhymes with sleep-deprivation-induced obscenity, and the Internet-savvy attribute its early success to a viral... More »

Video of Man in Bear Suit Sparks Singapore Bear Hunt

Electronics giant Philips may face charges over viral marketing stunt

(Newser) - Electronics giant Philips has apologized for sending police, zoo officials, and wildlife groups in Singapore on a wild bear chase. Dozens of people searched an area of the city-state after a hoax video supposedly showing a bear rummaging through a garbage can surfaced on social media. The company says the... More »

Women Post Bra Colors, Confusing Men

Men, and others left out of the joke, scratch their heads

(Newser) - Yesterday's strangest web trend: bra-themed Facebook updates. Women—and some men—used one-word updates like "red," "white" and "pink," to let everyone know the color of their undergarments. Unsurprisingly, "white," "black" and "beige" were most popular. Some got creative, adding words... More »

Jack Bauer Grills Santa

Kiefer Sutherland gets to the bottom of this reindeer business

(Newser) - The lights are low, the questioning intense, the object of the interrogation nervous. No, he doesn't have a passport. He just delivers packages, and the planning takes all year. Superspy Jack Bauer of 24 fame isn't buying it—and he winds up on the naughty list even before he calls... More »

Experts Doubt Gory Crash Video Will Trim Teen Texting

(Newser) - A horrifying car crash video graphically highlighting the gory dangers of texting behind the wheel has been viewed some 4 million times online. But experts doubt that it will significantly change teen driver behavior, reports the New York Times. The video-gone-viral has been the buzz of schools since it was... More »

Snark Makes Wolf Shirt a Best Seller

(Newser) - What’s so great about “Three Wolf Moon,” a T-shirt that’s shot to the top of Amazon’s sales chart? Let top reviewer B. Govern explain. “Pros: Fits my girthy frame, has wolves on it, attracts women. Cons: Only 3 wolves.” That review went viral,... More »

Muppets Hit the Comeback Trail

Disney blitzes media outlets with Kermit, Piggy, before 2010 movie

(Newser) - A generation that never saw the Muppets is about to meet Kermit and Miss Piggy, the New York Times reports. Disney has owned the old puppet/marionette gang for 4 years, but inertia and infighting have kept them undercover. Now the media giant is blitzing outlets with viral video, clothing lines,... More »

Cartier Mines MySpace for Clients in Rough

Luxe jeweler tries to reach younger audience through social networking

(Newser) - Luxury jeweler Cartier has teamed with MySpace in a unique effort to develop a new, younger audience by blending networking, entertainment, and marketing, reports the Wall Street Journal. The move, one of the first by a major luxury brand, may provide a road map for other luxury retailers so far... More »

12 Stories