Miller High Life – News Stories About Miller High Life - Page 1

Europe Decrees Miller Isn't 'Champagne of Beers'

Belgium Seizes, Pours Out
'Champagne of Beers'

Apr 21, 2023 1:45 PM CDT

Belgium Seizes, Pours Out 'Champagne of Beers'

European Union rules clash with Miller High Life's slogan

(Newser) - The guardians of Champagne will let no one take the name of the bubbly beverage in vain, not even a US beer behemoth. For years, Miller High Life has used the "Champagne of Beers" slogan. This week, that appropriation became impossible to swallow. At the request of the trade...

Brewers Relieve Recession With Cheap Beer

Aug 7, 2009 1:48 PM CDT

Brewers Relieve Recession With Cheap Beer

Natural Light, Busch, High Life see sales jump

(Newser) - With the recession drying up cash flow, thirsty Americans are seeking out “sub-premium” beers, and brewers are marketing accordingly, the St. Louis Post-Dispatch reports. Anheuser-Busch is creating its first-ever ad campaign for Natural Light, whose sales are up 4% this year; MillerCoors is pushing Miller High Life, whose sales...

Best Cheap, Canned US Beers

OPINION

Jul 1, 2009 5:35 PM CDT

Best Cheap, Canned US Beers

National Bohemian tops list of cheap crowd pleasers

(Newser) - It's no small task to find a robust, canned American beer for less than $1, but these six passed the bar—albeit just barely—in a blind taste test conducted by the Washington Post:

Baltimore's National Bohemian tops the list with its secret strategy: "Actually tastes like beer."

...

Ads Tap Into US Bitterness

May 15, 2009 6:31 AM CDT

Ads Tap Into US Bitterness

Commercials get angry at CEOs, uppity lifestyles

(Newser) - Seeking to key into the national mood, the latest spots from Madison Avenue are uncharacteristically angry, the New York Times reports. “We’re turning up the volume in relation to what our customers are feeling,” says the marketing head at Kodak, whose new printer ads slam the “...

Bargain Brewskies
Buoy Breweries

May 7, 2009 5:43 AM CDT

Bargain Brewskies Buoy Breweries

Cheap beer sales are rising faster than pricier options

(Newser) - Cheap brews are giving breweries just the boost they need during tough times, reports the Wall Street Journal. Economy suds such as Busch, Miller High Life, and Pabst Blue Ribbon are rising faster than the nation's overall beer sales and helping companies weather the economic storm. A short time ago,...