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NEWS ABOUT: Cadbury

Cadbury Now Owns This Color

Defeats Nestle in war over classic purple

(Newser) - It took a three-year battle, but Cadbury has finally won the official rights to its historic purple color. The candy company had the color, pantone 2865c, trademarked in 2008, but Nestle said the color wasn’t unique enough to deserve a trademark. Now UK officials have ruled that the shade... More »

Naomi Campbell Rips 'Racist' Chocolate Ad

Cadbury calls campaign 'all in good fun'

(Newser) - Tranquility-challenged super model Naomi Campbell is furious and threatening to sue a chocolate company that's using her name in what she blasts as a "racist" ad. "Move over, Naomi, there's a new diva in town," say the British Cadbury ads touting the company's Dairy... More »

Kraft Closes in on Cadbury Deal

British miffed as $19B takeover deal sealed

(Newser) - Kraft has won a sweet victory in its 4-month-long battle to take over Cadbury, according to sources who expect a deal to be announced today, barring last-minute complications. The British chocolate maker's board has agreed to accept Kraft's improved offer of roughly $19 billion in cash and stock in a... More »

Kraft Makes Hostile Bid for Cadbury

Offer values UK company at $16.3B

(Newser) - Kraft launched a hostile bid for UK candy giant Cadbury today. The offer values the company at more than $16 billion and asks Cadbury shareholders to accept a merger that its executives rejected, the Wall Street Journal reports. Kraft, which hopes to boost sales by gaining exposure to new markets,... More »

Chocoholics Spurn American Cadbury

Many see right through US bars, actually made by Hershey

(Newser) - Serious chocolate fans responded warily to the news of Kraft's bid for Cadbury—especially in the US, where aficionados reject the domestic brand anyway. It’s made by Hershey, not the British firm itself, and that just won’t cut it for hardcore devotees of the British brand, the Wall ... More »

Cadbury Shoots Down $16.7B Kraft Takeover Bid

Watchers suspect undervalued bid could be sweetened

(Newser) - Cadbury today rejected a $16.73 billion takeover bid from food giant Kraft, the Wall Street Journal reports. The candy maker has recently undergone restructuring and divestment that it says make it more valuable—and more attractive to suitors like Kraft. The Cadbury board says the offer “fundamentally undervalues”... More »

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