Healthy Choice

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Turnaround King Sees Gold in Margarine

Marketing guru aims to make Smart Balance a billion-dollar brand

(Newser) - Hailed as a marketing magician for successes with Healthy Choice and Tropicana, billion-dollar brand legend Steve Hughes is at it again, Fortune reports. Turning Smart Balance’s “good” cholesterol into an industry-leading line of spreads is the goal, though stiff competition, rocketing commodity prices, and strapped shoppers could work...

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