Karl Malden

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Era of Celeb Endorsers Is Dying Along With Celebs

Iconic ads are history as audience splinters

(Newser) - There was a time viewers couldn't turn on the TV without seeing the King of Pop opening a Pepsi or hearing Karl Malden warning everyone not to leave home without an American Express card. But the recent death of mega sellers like Jackson, Malden, Farrah Fawcett, and Ed McMahon signals...

Karl Malden, Oscar-Winner and AmEx Face, Dead at 97

'Don't leave home without it,' he reminded

(Newser) - Karl Malden—the Oscar-winner who later famously reminded travelers not to leave home without their American Express traveler’s checks—died today at 97 of natural causes, the Los Angeles Times reports. The former steel worker played supporting roles in 50 films during the 1950s and ‘60s, winning an...

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