humblebrag

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Don't Bother Humblebragging (It Doesn't Work)

Complainers, outright braggers seen as more 'authentic' than humblebraggers

(Newser) - Masking a brag with false modesty—known as a "humblebrag" in today's parlance—may seem like an effective way to boast about your achievements without seeming like, well, an egotistical jerk. But a working paper from Harvard Business School researchers finds exactly the opposite, noting that people may... More »

1 Story
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