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SUNDAY, NOVEMBER 8, 2009
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NEWS ABOUT: online advertising

online advertising stories: 86 news summaries

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election 2009

NJ Gov Hopeful Runs Afoul of Monty Python

Troupe threatens to sue Republican over pirated video footage

Nov 2, 09 3:40 PM CST
(Newser) - Republican Chris Christie holds a razor-thin lead over incumbent Jon Corzine in the New Jersey governor's race, and now he has five more potential opponents—the members of Monty Python, who are considering suing the former US Attorney for violating their copyright. An online ad the campaign swiftly yanked from... More »

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Republican • Jon Corzine • New Jersey • online advertising • online ads • governor • Jon S. Corzine • copyright infringement • campaign advertising • Terry Gilliam • John Cleese • Monty Python • incumbents • Terry Jones • Christopher Christie • Election 09 • Michael Palin • Eric Idle • election day November 2009

TECH REVIEW

 Facebook Lite 
 Is Twitteresque, 
 and That's Good 

Pages are easier to read and faster to load, but that may not survive advertising

Sep 11, 09 1:32 PM CDT
(Newser) - As far as Facebook is concerned, the “liter” the better, writes Rafe Needleman for CNET. The site’s scaled-down “Lite” version is now available in the US and India, and the "new layout feels simpler and faster, almost Twitter-like.” Gone is “most of the navigation... More »

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social networking • Internet • online advertising • Facebook • website • Twitter • redesign • Facebook Lite

New Twitter Rules 'Leave the Door Open' for Ads

Microblogger makes users' ownership of tweets explicit

Sep 11, 09 12:33 PM CDT
(Newser) - Twitter’s new terms of service allow advertising, although the company has not proposed or implemented any yet, the East Bay Business Times reports. "We leave the door open for advertising. We'd like to keep our options open, as we've said before," wrote creative director Biz Stone. The... More »

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advertising • online advertising • banner ads • Twitter • tweet • microblogging • social media

 Fall Fashion Mags 
 Shed a Few Pounds 

Advertisers slowly turn to the Internet

Aug 17, 09 10:50 AM CDT
(Newser) - Fashion magazines’ typically beefy September issues are nearly a third skinnier this year as advertisers drift away from print, the Wall Street Journal reports. Vogue, for example, boasted 840 pages in September 2007; this year, it’s just 429 pages, a 36% drop from last year. Advertisers are trying... More »

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fashion • Louis Vuitton • online advertising • marketing • magazine • Vogue • print advertising • advertisers • Diane Von Furstenberg • magazine industry • Jay-ZTV

 New DNC Ad Slams 
 GOP's 'Angry Mobs' 



Dems use town hall protests to fire back

Aug 5, 09 8:52 AM CDT
(Newser) - In a new online ad, Democrats return fire at “angry mobs” driven by the Republican Party, the Huffington Post reports. “They lost the election. They lost on the Recovery Act, the budget and children’s health care,” says the ad. “Now, desperate Republicans and their well-funded... More »

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online advertising • mob • Republican Party • Democratic National Committee • political advertising • Democratic Party • town hall meeting • right wingers • protesters • President Obama • birther

(Newser) - If online ads are the future of political campaigning, then a legal snafu in the St. Petersburg mayoral race bears watching. Florida election officials have ruled that one candidate’s Google and Facebook ads violate state election laws because they don’t clearly state who paid for the ad, the... More »

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Florida • Internet • online advertising • St. Petersburg • online ads • campaign fundraising • political advertising • campaign advertising

UPDATED

Microsoft, Yahoo Finally Strike Search Deal


Jul 29, 09 7:25 AM CDT
(Newser) - Microsoft and Yahoo finally officially tied the knot today, with a 10-year deal to integrate their search and advertising businesses, MSNBC reports. It appears Microsoft won't pay Yahoo up front, which is probably a blow to Yahoo CEO Carol Bartz, who promised she'd only join Microsoft for a "boatload... More »

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Yahoo • Google • Microsoft • online advertising • mergers and acquisitions • search engine • ad revenue • Bing

analysis

 Boogie Wedding Vid: 
 a YouTube Cash Cow? 


Jul 25, 09 5:48 PM CDT
(Newser) - The “Jill and Kevin” wedding video that's drawing millions of hits on YouTube includes uninvited guests: ads. Alongside the charming video of groomsmen and bridesmaids getting jiggy, YouTube yesterday ran an advertisement for a wedding product; today, "the ad space encouraged me to go to the California State... More »

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Google • Internet • YouTube • online advertising • viral video • wedding video • Jill Peterson • Kevin Hines

(Newser) - Facebook is starting a pilot program to test a more user-friendly version of its sprawling privacy controls, CNET reports. The 40 different settings now occupy six separate pages, and are so complicated that many users ignore them completely. “These can add up and pile up and not be as... More »

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social networking • online advertising • Facebook • online privacy • privacy settings • website • Internet security • World Wide Web

 Google Drops Plans to 
 Save Struggling Papers 

CEO says company won't cross the line into creating content

May 21, 09 3:03 AM CDT
(Newser) - Google has decided against  throwing struggling newspapers a lifeline through acquisition or by using its charitable arm to help them gain non-profit status, CEO Eric Schmidt tells the Financial Times. Schmidt said the company considered the idea, but decided that Google didn't want to cross the line between technology... More »

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Google • newspaper • New York Times • online advertising • Eric Schmidt • newspaper industry

New England Killer Finds Victims on Craigslist

Police believe three hotel murders are related

Apr 17, 09 11:03 AM CDT
(Newser) - Authorities believe a man suspected in attacks that left one woman dead and two others shaken in New England hotels found his victims through Craigslist, ABC News reports. Julissa Brisman, who advertised massage-therapy services on the site, was killed in a Boston Marriott on Tuesday; women offering similar services were... More »

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prostitution • FBI • crime • Boston • online advertising • robbery • murder • Craigslist • escort service • Marriott • online ads • classified ads • Julissa Brisman • Warwick, RI • Philip Markoff • Craigslist killer

ANALYSIS

One-Stop Web Portal Thinks It Can Save Newspapers 

Group thinks consumers will be willing to pay for one-stop web portal

Apr 15, 09 4:26 PM CDT
(Newser) - A web portal planned by some top media execs may be the way forward for beleagured newspapers. Journalism Online would act as a “one-stop shop” for pay content, writes Nate Anderson for Ars Technica. Consumers could buy subscriptions to many newspapers at low prices, and with a sliding scale... More »

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newspaper • online media • online advertising • journalism • subscription • consumers • Steven Brill • Journalism Online

 Google Cuts 200 Jobs 

Search king slashes sales jobs as recession shrinks revenue

Mar 27, 09 2:07 AM CDT
(Newser) - Google is cutting 200 sales and marketing positions to save costs as companies worldwide slash their online advertising budgets, Bloomberg reports. Company officials hope the trims will also help streamline the decision-making process. The jobs will be eliminated globally, and employees have been encouraged to seek new positions within the... More »

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Google • layoffs • online advertising • recession • job cuts

Food Network Cooks Up Winning Web Strategy

Revenue growth from Web offerings burns the competition

Mar 2, 09 9:33 AM CST
(Newser) - Food Network has found the recipe for double-digit revenue increases during one of the harshest first quarters for media companies in recent memory, Advertising Age reports. Turns out it’s guacamole. FoodNetwork.com saw a 44% spike in ad revenue in January, in large part due to viewers seeking recipes... More »

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advertising • online advertising • ad revenue • web portals • Food Network • web traffic • Wal-Mart

OPINION


 To Save the News,
 Look to iTunes 

Model proves people will pay for what could be free

Jan 12, 09 10:44 AM CST
(Newser) - People expect their news for free these days, but online advertising revenue isn’t enough to support major operations, David Carr writes in the New York Times. But there may be hope for the newspaper industry. A decade ago, people began getting their music illegally. Now, the convenience of iTunes... More »

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Steve Jobs • online advertising • Wall Street Journal • iTunes • subscribers • online newspapers • Consumer Reports • David Carr • newspaper industry

 YouTube Partners Carve Out Niche, Rake In Cash

Sharing ad revenue boosts income for YouTube and lets videomakers hone skills

Dec 11, 08 8:17 AM CST
(Newser) - YouTube's "partnership" deal with users is generating cash for both sides, the New York Times reports. Splitting ad revenues helps YouTube avoid the copyright kerfuffles that have hamstrung much of its moneymaking potential. Hundreds of partners are making thousands of dollars a month, the company says, allowing some self-made... More »

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Google • Internet • YouTube • advertising • user generated content • online advertising • video • web video

analysis

Angry Users Leave Facebook Ads in Limbo

Site would profit from News Feed spam, but members hate it

Dec 1, 08 9:11 PM CST
(Newser) - Facebook is in a bind, Owen Thomas writes on Valleywag. The social network has boosted its membership to 120 million, partly by keeping spam to a minimum. But to make money, Facebook needs advertising—which means allowing app developers to bug users with spam on Facebook's News Feed. Yet when... More »

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online advertising • Facebook • Mark Zuckerberg • Web apps

YouTube to Sell Ads on
Search Results

Pushed by parent, Google, the company adopts a new strategy: Google's

Nov 13, 08 8:08 AM CST
(Newser) - YouTube yesterday unveiled its latest plan for making money: an auction-based ad system that puts sponsored video clips alongside search results. The video-sharing site's system mimics that of its parent company, Google, reports the San Francisco Chronicle. The company—which ranks second only to Google in searches—is hoping it... More »

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Google • YouTube • online advertising • online videos • search engine marketing

Yahoo, Google Rejigger Ad Partnership to Stick to Rules

Deal scaled back in effort to appease anti-trust regulators

Nov 4, 08 2:12 AM CST
(Newser) - Yahoo and Google have scaled back their ad partnership in a bid to satisfy regulators concerned that the deal will run afoul of anti-monopoly rules, insiders tell the Wall Street Journal. The new deal caps the amount of revenue Yahoo can earn from the deal at 25%, and slashes the... More »

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Yahoo • Google • advertising • online advertising • monopoly • online search

Google, Yahoo May Ditch
Talks on Ad Alliance

Unwilling to compromise, the Web giants may dissolve negotiations

Oct 31, 08 9:03 AM CDT
(Newser) - Google and Yahoo's potential partnership is on the rocks. The two sides are still searching for a middle ground on an advertising deal, but both sides could walk away from the talks as early as next week, the Wall Street Journal reports. The main stumbling block is a consent decree,... More »

MORE ABOUT:
Yahoo • Google • Microsoft • advertising • online advertising • online search

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