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NEWS ABOUT: Internet advertising

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BBC Cuts 1,800 Jobs, Updates for Digital Age

Funding shortfall, shifting audience leads to restructuring

(Newser) - The BBC will cut 1,800 of its 18,000 jobs and integrate its TV, radio and Internet news operations to adapt to the digital age, the public broadcaster announced today. As many as 2,500 positions may be lost, but others will be added, the BBC said, to reflect... More »

Don't Buy Latest Dot-Com Hype, Mag Warns

Economist finds holes in social net sites like Facebook, MySpace

(Newser) - While Facebook and other online social networks are growing like digital weeds in Silicon Valley, their popularity may be more a product of hyperbole than actual developmental potential, the Economist argues. But major internet speculators Google, Yahoo, and Microsoft don't seem to care, as each bids billions to buy Facebook,... More »

Online Ad Sales Rocket Upward

Second quarter increase of 25+% quiets fears that mortage crisis would dampen growth

(Newser) - Despite concerns that the mortgage crisis would hurt online advertising sales, the industry is doing better than ever, with second quarter sales up 25% from last year to $5.1 billion, according to a new report. The first quarter saw $4.9 billion, and the $10 billion total for the... More »

Microsoft Armed to Fight Google in Ad Wars

Ballmer says software giant plans to make ads 25% of its business

(Newser) - Microsoft is planning to bump up its commitment to the ad industry, proclaiming that within a few years advertising will account for a quarter of its business, the New York Times reports. Buying an internet ad company last August was not a speculative play, CEO Steve Ballmer told a gathering... More »

Microsoft Rips Google Over Ad Service Bid

Tech titans have different spins on DoubleClick deal

(Newser) - A Senate antitrust panel heard testimony today on Google's proposed takeover of internet ad broker DoubleClick, the Wall Street Journal reports, including a not-so-friendly broadside from Microsoft, a snubbed DoubleClick suitor. Google's chief legal officer said the $3.1 billion deal wouldn't create an internet advertising monolith, as the companies... More »

Microsoft Plots to Dent Google Ad Lead

Software company touting its new non-search model

(Newser) - Microsoft wants to reinvent online advertising, replacing the dominant search engine model with a tracking system that would tell advertisers precisely which ads consumers had viewed before visiting their sites. The new model is the product of aQuantive, an internet ad firm purchased by Microsoft last month, whose main competitor... More »

Microsoft May Pump up to $500M Into Facebook

Bidding war with Google could net even more

(Newser) - Facebook is in talks with Microsoft about a $300-500 million investment that could give the software company as much as a 5% ownership stake in the social networking site. The deal could boost Facebook's value over $10 billion, and help Microsoft challenge rival Google for Internet advertising cachet, the Wall ... More »

Free Phone Service Listens In, Tailors Ads

Startup sparks privacy concerns with marketing that draws on conversations

(Newser) - In much the same way that Gmail scans emails to push relevant advertising, a California start-up is using voice-recognition software to translate the strategy to Internet phone calls. Puddingmedia offers free phone service if customers allow eavesdropping on their conversations, the AP reports. The data isn't recorded, but privacy advocates... More »

Yahoo Joins Forces With UK Social-Networker Bebo

Net mainstay will bring advertising to Britain's top networking site

(Newser) - Internet giant Yahoo and networking site Bebo will collaborate on advertising in the UK and Ireland, the Wall Street Journal reports. Bebo—launched in 2005— hasn't taken off in the US, but it's the top social-networking website in Britain. Yahoo will sell the bulk of Bebo's banner and video ads,... More »

Product Design Gets Wilder, Faster

Today it's round Kleenex boxes; tomorrow, talking ones

(Newser) - Commercial product design is being overhauled faster and faster as brands compete in a fragmented market. The Internet and cable TV have diluted the effectiveness of advertising campaigns, and companies are spending more money on engaging design to win customers: Pepsi, for one, is rolling out a new can every... More »

Big Guns Battle Video Sharing With Free TV Shows

Copyright-protected content will be available for free online in new NBC-News Corp. partnernship

(Newser) - TV biggies NBC Universal and News Corp. are teaming up to hit YouTube with the full force of their their combined TV content, offered online for free. Starting this summer, AOL, Yahoo, Microsoft's MSN and News Corp. subsidiary MySpace will hope to win over internet users (and the advertising that... More »

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