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NEWS ABOUT: Internet advertising

Cell Phone Ads Slowed by Privacy Worries

Carriers love targeted marketing, but are afraid to tick you off

(Newser) - With the mobile Internet and GPS location-based services expanding, marketers and mobile phone companies are anxious to tap into a new level of targeted advertising. But, the AP reports, carriers are proceeding with caution in implementing the ads because they don’t want the perception of a privacy invasion to... More »

Online TV Ads More Effective

Internet viewers find content, advertising more 'engaging' than in conventional spots

(Newser) - Online video advertising is dramatically more effective than conventional TV commercials, a new study finds. Individuals viewing television shows online were found to be 47% more engaged by advertising than other viewers were by commercials during traditional broadcasts, and 25% more engaged by the programming itself, Ars Technica reports. More »

Microsoft, Viacom Ally to Check Google

Partnership aims to counter search giant's ad growth

(Newser) - Microsoft and Viacom joined forces to counter Google's growth in the ad market yesterday, with a 5-year, $500-million partnership. Microsoft gets audio and video content from Viacom, and is a preferred partner in online gaming. Viacom will switch its ad placement from DoubleClick, which Google is about to buy, to... More »

Big Sites Fold on Net Gambling

DOJ has winning hand in legal battle with Microsoft, Google, Yahoo!

(Newser) - Microsoft, Google, and Yahoo have agreed to cough up $31.5 million to settle Justice Department charges they promoted Internet gambling by accepting advertising from gambling sites for the past 10 years, Reuters reports. The high-tech giants will pay some of that amount in fines, and will create PSAs telling... More »

Being a Tech CEO Means Having to Say You're Sorry

Apologizing seen as key skill in Silicon Valley

(Newser) - Saying "sorry" has become a necessary skill for tech execs, Forbes reports—from AMD's CEO, who apologized yesterday for delaying its latest chip launch, to Facebook's founder, who begged forgiveness after an advertising program violated users' privacy. The frequency of technology leaders' public contrition testifies to the power of... More »

Campaign Ad Spending Sticks With Local TV, Ignores Web

70% of $3B spend will still go to television

(Newser) - This cycle's presidential candidates may have embraced grassroots web campaigns, but they have yet to spend significant sums on web advertising, the Wall Street Journal reports. Instead, they are sticking to local network television ads, which will account for 70% of an estimated $3 billion in advertising dollars. Evan Tracey,... More »

Tracking Shoppers On & Offline

Concern over new surveillance software

(Newser) - A marketing data company is blending information about consumer habits online - and offline - to create more accurate and detailed information for advertisers. AP reports Acxiom Corp is bringing to the Internet the consumer profiles and 'life-stage' categories for which it is already well known among direct-mail companies and... More »

Internet Advertising to Overtake Radio Spending

Forecaster sees $$$ shift happening by 2008

(Newser) - Spending on Internet advertising will overtake radio advertising next year, a forecaster predicted today. A major advertising agency CEO said the Internet would get 9.4% of the ad market worldwide in 2008, compared to 7.9% for radio, reports AP. The two media are neck-and-neck this year, with 8.... More »

The Trouble With Web Metrics

Advertisers struggle to agree on criteria for judging sites

(Newser) - Worried about how many hits your blog is getting? Stop. Hits are so 90’s. These days, advertisers care about page views… or is that time spent? [User] sessions? Click-through? The web generates metrics like “a fire-hose shoots water,” a top web-measurement exec told the Economist, leaving advertisers... More »

Now Cable is Watching You

New ad technology tracks family viewing habits from cable box data

(Newser) - Viewing data flashed from cable boxes is being used to monitor family viewing habits and then target advertising more selectively to cable customers. The Wall Street Journal reports the new process comes from Navic Networks, an interactive TV company in Massachusetts, comparable to technology used by Internet advertisers, and is... More »

Americans Turn to Web TV, And Advertisers Too

Madison Avenue product placements court cyber-audiences

(Newser) - As broadband Internet access becomes all-pervasive, more Americans are turning from the tube to YouTube—and Madison Avenue is taking notice. The New York Times looks at the advertising industry's foray into online television, eager to get their products in front of the young, male, affluent audiences of Internet channels... More »

Europe Blocks DoubleClick Deal

DoubleClick acquisition held up for review

(Newser) - European antitrust regulators have put up a roadblock to Google’s $3.1 billion bid for internet ad giant DoubleClick, ruling that it needs to be reviewed before approval. The US has yet to approve the deal, though Brazilian and Australian regulators signed off on it. Google already controls 70%... More »

Internet Ads to Pass $21B

Web ad revenue will double by 2011

(Newser) - Spending on Internet advertising will pass $21 billion this year and double to $42 billion by 2011, as money is drawn away from print and television, according to research firm eMarketer. Paid searches will account for about 40% of spending.  Reuters reports all ad spending will rise just 2.... More »

AOL Drags Time Warner Income Down 53%

Merger continues to be cautionary tale

(Newser) - Time Warner’s net income tumbled to $1.09 billion this quarter, compared to $2.32 billion a year earlier, thanks to a deeply underperforming AOL division, the Wall Street Journal reports. AOL last year dropped Internet-access fees, and with them 38% of its revenue, to focus on advertising. But... More »

Candidates Still Figuring Out Web Ads

Romney banner appears on Gay.com in latest of many snafus in '08 race

(Newser) - Politicians have decades of experience putting ads on television, but they haven’t figured out this Internet thing, the New York Times says. Thanks to ad networks, banners are showing up in embarrassing places – Mitt Romney accidentally advertised on Gay.com – making politicians look like blunderers. “Corporate... More »

New Web TV Show May Benefit From Writers' Strike

'Quarterlife' created by the pair behind 'My So-Called Life'

(Newser) - Just as Hollywood writers go on strike, the Emmy-winning creators of "thirtysomething" and "My So-Called Life" are launching their new show, which will air not on TV but online, in eight-minute weekly webisodes. "Quarterlife" will focus on six twentysomething artist friends living in a big city, and... More »

Google Throws Smartphone Hat Into Ring

‘Android’ software will be free, open source; profit to come from ads

(Newser) - Google dove headfirst into the world of wireless phones today, premiering a long-awaited Internet software rival for Apple and Microsoft—and revealing that the so-called Android would be free and open source. In announcing a broad alliance of mobile phone operators and chip makers, the young company showed the inroads... More »

Meebo Joins Facebook as Platform

Instant messenger site allows outside developers to create new applications

(Newser) - Meebo, an instant-messenger startup, is following in the footsteps of Facebook by allowing certain hand-selected developers to create new widgets for its pages. Unlike Facebook, however, it plans to lure developers by offering them half the revenue gained from the features they create and will sell the ads itself, instead... More »

Vista, Office Spur Microsoft to Huge Growth

23% gains in first quarter; new PC sales drive gains

(Newser) - Microsoft yesterday reported a 23% leap in net income and its best revenue growth since the dot-com boom, making it an isolated winner in a tumbling market. The announcement drove up the company's shares 10% in after-hours trading. The sales of new PCs with Windows installed helped drive the gains,... More »

Google Ads Backfire on Social Site in Brazil

Ads placed near offensive material set off controversy

(Newser) - Google's attempts to capitalize on its Orkut social networking site in Brazil blew up when ads began appearing next to child pornography and racist screeds, causing a round of controversy and a lawsuit for the online giant. Google immediately yanked the ads, reports the Wall Street Journal,  but now... More »

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