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SUNDAY, NOVEMBER 8, 2009
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NEWS ABOUT: Internet advertising

Internet advertising stories: 67 news summaries

41 - 60 of 67 Stories | << Prev 1 2 3 4 Next >>

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Being a Tech CEO Means Having to Say You're Sorry

Apologizing seen as key skill in Silicon Valley

Dec 14, 07 6:02 PM CST
(Newser) - Saying "sorry" has become a necessary skill for tech execs, Forbes reports—from AMD's CEO, who apologized yesterday for delaying its latest chip launch, to Facebook's founder, who begged forgiveness after an advertising program violated users' privacy. The frequency of technology leaders' public contrition testifies to the power of... More »

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Yahoo • Silicon Valley • CEO • Facebook • Apple • public relations • AMD • Internet advertising • corporate leadership

Campaign Ad Spending Sticks With Local TV, Ignores Web

70% of $3B spend will still go to television

Dec 14, 07 11:46 AM CST
(Newser) - This cycle's presidential candidates may have embraced grassroots web campaigns, but they have yet to spend significant sums on web advertising, the Wall Street Journal reports. Instead, they are sticking to local network television ads, which will account for 70% of an estimated $3 billion in advertising dollars. Evan Tracey,... More »

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advertising • campaign • Internet advertising • election

Tracking Shoppers On & Offline

Concern over new surveillance software

Dec 10, 07 4:00 AM CST
(Newser) - A marketing data company is blending information about consumer habits online - and offline - to create more accurate and detailed information for advertisers. AP reports Acxiom Corp is bringing to the Internet the consumer profiles and 'life-stage' categories for which it is already well known among direct-mail companies and... More »

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Facebook • DoubleClick • Internet advertising • Acxiom Corp • Relevance X

Internet Advertising to Overtake Radio Spending

Forecaster sees $$$ shift happening by 2008

Dec 3, 07 2:46 PM CST
(Newser) - Spending on Internet advertising will overtake radio advertising next year, a forecaster predicted today. A major advertising agency CEO said the Internet would get 9.4% of the ad market worldwide in 2008, compared to 7.9% for radio, reports AP. The two media are neck-and-neck this year, with 8.... More »

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advertising • economic growth • global economy • Internet advertising • radio advertising

The Trouble With Web Metrics

Advertisers struggle to agree on criteria for judging sites

Dec 1, 07 4:00 PM CST
(Newser) - Worried about how many hits your blog is getting? Stop. Hits are so 90’s. These days, advertisers care about page views… or is that time spent? [User] sessions? Click-through? The web generates metrics like “a fire-hose shoots water,” a top web-measurement exec told the Economist, leaving... More »

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Internet • website • Internet advertising • click throughs • web metrics

Now Cable is Watching You

New ad technology tracks family viewing habits from cable box data

Nov 25, 07 10:53 PM CST
(Newser) - Viewing data flashed from cable boxes is being used to monitor family viewing habits and then target advertising more selectively to cable customers. The Wall Street Journal reports the new process comes from Navic Networks, an interactive TV company in Massachusetts, comparable to technology used by Internet advertisers, and is... More »

MORE ABOUT:
targeted advertising • cable operators • RE/MAX International • Cox Communications • Navic Networks • Admira • Claritas • Internet advertising

Americans Turn to Web TV, And Advertisers Too

Madison Avenue product placements court cyber-audiences

Nov 16, 07 12:56 PM CST
(Newser) - As broadband Internet access becomes all-pervasive, more Americans are turning from the tube to YouTube—and Madison Avenue is taking notice. The New York Times looks at the advertising industry's foray into online television, eager to get their products in front of the young, male, affluent audiences of Internet channels... More »

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television • YouTube • advertising • McDonald's • web video • Madison Avenue • Fantastic Two • Blip.TV • Blame Society • Internet advertising

Europe Blocks DoubleClick Deal

DoubleClick acquisition held up for review

Nov 14, 07 7:29 AM CST
(Newser) - European antitrust regulators have put up a roadblock to Google’s $3.1 billion bid for internet ad giant DoubleClick, ruling that it needs to be reviewed before approval. The US has yet to approve the deal, though Brazilian and Australian regulators signed off on it. Google already controls 70%... More »

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Google • Microsoft • DoubleClick • antitrust • Internet advertising

 Internet Ads to Pass $21B

Web ad revenue will double by 2011

Nov 8, 07 1:27 AM CST
(Newser) - Spending on Internet advertising will pass $21 billion this year and double to $42 billion by 2011, as money is drawn away from print and television, according to research firm eMarketer. Paid searches will account for about 40% of spending.  Reuters reports all ad spending will rise just 2.... More »

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Internet • online advertising • eMarketer • paid searches • Internet advertising

AOL Drags Time Warner Income Down 53%

Merger continues to be cautionary tale

Nov 7, 07 11:47 AM CST
(Newser) - Time Warner’s net income tumbled to $1.09 billion this quarter, compared to $2.32 billion a year earlier, thanks to a deeply underperforming AOL division, the Wall Street Journal reports. AOL last year dropped Internet-access fees, and with them 38% of its revenue, to focus on advertising. But... More »

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Time Warner • AOL • Richard Parsons • Jeff Bewkes • Internet advertising

Candidates Still Figuring Out Web Ads

Romney banner appears on Gay.com in latest of many snafus in '08 race

Nov 7, 07 11:45 AM CST
(Newser) - Politicians have decades of experience putting ads on television, but they haven’t figured out this Internet thing, the New York Times says. Thanks to ad networks, banners are showing up in embarrassing places – Mitt Romney accidentally advertised on Gay.com – making politicians look like blunderers. “Corporate... More »

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Mitt Romney • Barack Obama • cyberpolitics • political advertising • Internet advertising • Election 2008

New Web TV Show May Benefit From Writers' Strike

'Quarterlife' created by the pair behind 'My So-Called Life'

Nov 6, 07 12:52 AM CST
(Newser) - Just as Hollywood writers go on strike, the Emmy-winning creators of "thirtysomething" and "My So-Called Life" are launching their new show, which will air not on TV but online, in eight-minute weekly webisodes. "Quarterlife" will focus on six twentysomething artist friends living in a big city, and... More »

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television • MySpace • Emmy Awards • Hollywood writers' strike • quarterlife • Marshall Herskovitz • Ed Zwick • Bitsie Tulloch • Internet advertising

Google Throws Smartphone
Hat Into Ring

‘Android’ software will be free, open source; profit to come from ads

Nov 5, 07 1:05 PM CST
(Newser) - Google dove headfirst into the world of wireless phones today, premiering a long-awaited Internet software rival for Apple and Microsoft—and revealing that the so-called Android would be free and open source. In announcing a broad alliance of mobile phone operators and chip makers, the young company showed the inroads... More »

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Google • Internet • cell phones • Google phone • Android • Internet advertising

Meebo Joins Facebook as Platform

Instant messenger site allows outside developers to create new applications

Oct 31, 07 4:34 AM CDT
(Newser) - Meebo, an instant-messenger startup, is following in the footsteps of Facebook by allowing certain hand-selected developers to create new widgets for its pages. Unlike Facebook, however, it plans to lure developers by offering them half the revenue gained from the features they create and will sell the ads itself, instead... More »

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Facebook • application • Meebo • startup • software developers • platforms • Internet advertising • widget

Vista, Office Spur Microsoft to Huge Growth

23% gains in first quarter; new PC
sales drive gains

Oct 26, 07 3:10 AM CDT
(Newser) - Microsoft yesterday reported a 23% leap in net income and its best revenue growth since the dot-com boom, making it an isolated winner in a tumbling market. The announcement drove up the company's shares 10% in after-hours trading. The sales of new PCs with Windows installed helped drive the gains,... More »

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Google • Microsoft • Microsoft Windows • earnings reports • Microsoft Vista • software • Xbox 360 • Microsoft Office • Halo 3 • Microsoft Live Search • Google Apps • Internet advertising • computer

Google Ads Backfire on Social Site in Brazil

Ads placed near offensive material set off controversy

Oct 19, 07 2:13 PM CDT
(Newser) - Google's attempts to capitalize on its Orkut social networking site in Brazil blew up when ads began appearing next to child pornography and racist screeds, causing a round of controversy and a lawsuit for the online giant. Google immediately yanked the ads, reports the Wall Street Journal,  but now... More »

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social networking • Google • MySpace • Brazil • Facebook • Orkut • Internet advertising

BBC Cuts 1,800 Jobs, Updates
for Digital Age

Funding shortfall, shifting audience
leads to restructuring

Oct 18, 07 5:41 PM CDT
(Newser) - The BBC will cut 1,800 of its 18,000 jobs and integrate its TV, radio and Internet news operations to adapt to the digital age, the public broadcaster announced today. As many as 2,500 positions may be lost, but others will be added, the BBC said, to reflect... More »

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television • layoffs • BBC • broadcasting • job cuts • Internet advertising

Don't Buy Latest Dot-Com Hype, Mag Warns

Economist finds holes in social net sites like Facebook, MySpace

Oct 18, 07 3:15 PM CDT
(Newser) - While Facebook and other online social networks are growing like digital weeds in Silicon Valley, their popularity may be more a product of hyperbole than actual developmental potential, the Economist argues. But major internet speculators Google, Yahoo, and Microsoft don't seem to care, as each bids billions to buy Facebook,... More »

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social networking • Google • Facebook • Internet advertising

Online Ad Sales Rocket Upward

Second quarter increase of 25+%
quiets fears that mortage crisis
would dampen growth

Oct 4, 07 3:28 PM CDT
(Newser) - Despite concerns that the mortgage crisis would hurt online advertising sales, the industry is doing better than ever, with second quarter sales up 25% from last year to $5.1 billion, according to a new report. The first quarter saw $4.9 billion, and the $10 billion total for the... More »

MORE ABOUT:
advertising • Internet advertising • subprime crisis

Microsoft Armed to Fight Google in Ad Wars

Ballmer says software giant plans to make ads 25% of its business

Oct 3, 07 7:13 AM CDT
(Newser) - Microsoft is planning to bump up its commitment to the ad industry, proclaiming that within a few years advertising will account for a quarter of its business, the New York Times reports. Buying an internet ad company last August was not a speculative play, CEO Steve Ballmer told a gathering... More »

MORE ABOUT:
Google • Microsoft • DoubleClick • Internet advertising

41 - 60 of 67 Stories | << Prev 1 2 3 4 Next >>


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