Pepsi

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Pepsi Will Pull Sugary Drinks From World's Schools

Company targets 2012, will offer low-cal alternatives

(Newser) - Pepsi said today it will pull its sugary drinks from schools worldwide by 2012, a move the company says was prompted in part by concerns over youth health. Pepsi will add low-calorie alternatives, a move one marketing analyst tells the Los Angeles Times is shrewd: “If they can keep...

Top 15 Boomer Brands
 Top 15 Boomer Brands 
Mar 2, 2010 10:02 AM CST

Top 15 Boomer Brands

Levi's, Pepsi, Harley, and Facebook make the list

(Newser) - The 77 million people born between 1946 and 1964 helped make and break some of the world's great brands. Judann Pollack of Ad Age picks the top 15:
  • Levi's—Today, Levi's jeans sit desk-side on casual Fridays. But in the 1960s they were marketed with music from Jefferson Airplane.
  • Pepsi—
...

Biggest Loser Heralds Age of Manly Dieting

Competition makes weight loss socially acceptable

(Newser) - Season 9 of The Biggest Loser debuts today, and given the show's immense popularity—and mixed-gender contestants—it's fair to ask if it isn't indicative of a new, male-oriented take on dieting. "Not long ago, after all, the whole enterprise of weight loss was a girly pursuit," writes...

Pepsi Won't Field Super Bowl Ads

Beverage maker focusing on integrated digital campaign instead

(Newser) - Pepsi will end its 23-year advertising presence on the Super Bowl telecast to focus on a cross-platform marketing push with a strong digital component. The company was quick to spin the retreat, which will leave the broadcast wide open to archrival Coca-Cola. “The Super Bowl broadcast can be an...

Soda Tax Threat a Boon for Food Lobbyists

Industry pours millions into fight against it

(Newser) - Capitol Hill’s flirtation with a national excise tax on sugary drinks has been good for someone: food lobbyists. Soda makers, supermarkets, and fast-food restaurants have spent more than $24 million fighting the tax, the Huffington Post reports. “We are reacting to the situation we find ourselves in,"...

Pepsi 'Pickup' App Has Anger Bubbling

(Newser) - The blogosphere is buzzing with opprobrium for a promotional iPhone app. “Amp Up Before You Score,” as in Pepsi’s energy drink, gives guys tips on how to, well, “score” with different types of women. The advice ranges from banal—compute your carbon footprint to hit on...

Dow Up 36 Points; Consumer Stocks Gain
 Dow Up 36 Points; 
 Consumer Stocks Gain 
MARKETS
Sep 18, 2009 3:20 PM CDT

Dow Up 36 Points; Consumer Stocks Gain

Indices all post solid gains for the week

(Newser) - Stocks posted gains today, closing out a strong week as consumer stocks saw advances, the Wall Street Journal reports. Procter & Gamble gained 3.21% after Citigroup upgraded the firm’s shares to “buy.” Optimism about a recovery in consumer spending drove Starbucks up 3.64%, with PepsiCo...

Highest-Paid Women in America

(Newser) - On the heels of its 2009 Most Powerful Women list, Fortune has compiled another of the best compensated females in the corporate world. The top 10 for 2008:
  1. Safra Katz, president, Oracle: $42.4 million
  2. Linda Chen, president, Wynn International Marketing: $23.9 million
  3. Sharen Turney, president and CEO, Victoria's
...

Pepsi Buys Branding Rights to MTV Award

Congrats! You win best 'Pepsi Rock Band Video' honor

(Newser) - This Sunday, MTV will bestow its first Video Music Award on a non-professional. It also happens to be the first time the network has sold naming rights to an award, reports Advertising Age. Hence, the prestigious “Best Performance in a Pepsi Rock Band Video Award.” The winner will...

Soda Drinker Finds Frog in His Throat

Hopping mad couple want apology, compensation from Pepsi

(Newser) - A Florida man who found a frog in his can of Diet Pepsi wants the company to jump forward with an apology, CNN reports. The man started gagging after taking a swig from the can, his wife says, and found something heavy remained inside the can after he emptied it...

CBS, Pepsi Embed Video Ads in Magazines

(Newser) - CBS and Pepsi have teamed up for an experiment in advertising that seems out of the Harry Potter films: talking video advertisements in the pages of Entertainment Weekly. Selected magazine subscribers in New York and LA  will receive copies embedded with wafer-thin screens the width of a mobile phone display,...

Era of Celeb Endorsers Is Dying Along With Celebs

Iconic ads are history as audience splinters

(Newser) - There was a time viewers couldn't turn on the TV without seeing the King of Pop opening a Pepsi or hearing Karl Malden warning everyone not to leave home without an American Express card. But the recent death of mega sellers like Jackson, Malden, Farrah Fawcett, and Ed McMahon signals...

Pistachio Recall Continues to Expand

(Newser) - Fears of salmonella contamination have led more companies in the US and Canada to recall their pistachio products, Reuters reports. FritoLay, which is supplied by the supposed source of the contamination, California packager Setton International, is pulling packages of certain sizes and sell-by dates on both sides of the border....

Pepsi Likes Obama; Obama Staff Likes Coke

Staffers

(Newser) - Pepsi may love President Obama—witness its Hope campaign—but the feeling doesn’t appear to be mutual, writes Michael Scherer in Time. In the White House, Diet Coke looks to be the drink of choice, with staffers such as Larry Summers and Robert Gibbs just two notable examples. For...

Marketers Have Inauguration Fever, Too

Companies tie products, events to Obama's big day

(Newser) - Marketers for products from cognac to commemorative coins are looking to cash in on Barack Obama’s Tuesday inauguration, the New York Times reports. “Obamabilia” includes bottles of Hennessy with a “44” on the label, special magazine issues, and Tshirts galore. Other companies, like Quaker Oatmeal, are hosting...

FDA OKs Natural, No-Calorie Sweetener

Coke, Pepsi will have stevia products soon

(Newser) - Get ready for a barrage of soft drinks and foods using the term stevia. The FDA today gave its blessing to use of the zero-calorie natural sweetener derived from the leaves of a South American bush, the Chicago Tribune reports. Coke and Pepsi will have drinks on the shelves soon,...

Dow Up 151 After Seesaw Day
 Dow Up 151 After Seesaw Day 
MARKETS
Nov 18, 2008 3:20 PM CST

Dow Up 151 After Seesaw Day

Housing data drags, but HP, Home Depot fuel optimism

(Newser) - Stocks finished up slightly today amid a raft of mixed economic and earnings news, MarketWatch reports. On light trading volume, the indices swung between significant gains and losses, and the Dow closed up 151.17 at 8,424.75. The Nasdaq clawed out of the red at the last moment,...

Rally Fizzles to Mild Losses
 Rally Fizzles to Mild Losses 
MARKETS
Oct 14, 2008 3:20 PM CDT

Rally Fizzles to Mild Losses

Traders worry non-financial stocks may still feel recession's bite

(Newser) - Stocks closed lower today after an earlier rally died down as worries about consumer-discretionary and tech stocks overcame investors’ faith in global actions to quell the credit crisis, the Wall Street Journal reports. The Dow, up nearly 400 early, ended off 76.62, to 9,310.99. The Nasdaq, especially...

PepsiCo Offers $1M for Winning Super Bowl Ad

Company bets hefty prize will rekindle buzz around consumer-generated ads

(Newser) - PepsiCo is aiming to grab Budweiser's crown as king of the Super Bowl ads with a contest offering $1 million to anyone who can create a Doritos ad that tops viewer ratings during the game, the Wall Street Journal reports. The company hopes the cash prize will put a fresh...

New Soda Sizes Aim to Cap Fizzling Sales

Coke, Pepsi try out alternatives to 20-ounce bottle

(Newser) - Coke and Pepsi are testing new bottle sizes in an effort to boost deflating soda sales, reports the Wall Street Journal. Coke pulled 20-ounce bottles of Coca-Cola, Diet Coke, Coke and other drinks from Virginia convenience store shelves this week and re-stocked them with 16-ounce and 24-ounce bottles. Pepsi plans...

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