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NEWS ABOUT: TV networks

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TV's Gimmickry Diminishes Election

News operations aim for ratings, shoot viewers instead

(Newser) - Tomorrow night will be a high-water mark for TV news gadget gimmickry as the networks try to hook some of the millions of viewers who will tune in for election coverage, Rick Kushman writes in the Sacramento Bee. Some, like the technology that will allow TV networks to have instant... More »

NBC's Olympic Ad Sales Lag

Network up to $300M behind targets as protest fears, economy slow demand

(Newser) - With the Beijing Games just more than two months away, NBC is still well short of Olympics advertising sales goals, the New York Post reports. Though the network says sales are strong, sources say it's between $150 million and $300 million off, with pro-Tibet protests and the slow economy keeping... More »

Networks Aiming to Rein in RedLasso

Copyright showdown looms for video streaming site

(Newser) - Three of the big networks are trying to get a handle on video syndication website RedLasso, cNet reports. The site records and indexes clips from TV and radio shows, making it easy for bloggers to share and embed them. NBC, CBS and Fox News have issued a cease-and-desist letter ordering... More »

Pentagon Emails Detail TV Propaganda Plans

Defense officials sought military experts willing to "carry our water"

(Newser) - Need more proof that the Pentagon coached ostensibly impartial military analysts about what to say on TV? In Salon, Glenn Greenwald reveals emails from one top defense staffer who suggested developing a core group of insiders who are “most reliably friendly” and that “we can count on to... More »

Writers Strike Fallout Lingers Behind the Scenes

Cautious restart means crew members struggle to find work

(Newser) - Even though the writers’ strike ended 2 month ago, TV production crew members are still working less than usual and feeling the financial burn, the LA Times reports. The networks took a cautious approach after the strike, putting many shows on hold until next season and ordering fewer episodes of... More »

More Than Ever Like To Watch on Web

US online video views hit 10B in February

(Newser) - US Internet users watched 10 billion online videos in February, cNet reports, with statistics released by ComScore showing a 66% gain from February 2006. Unsurprisingly, Google’s video sites (chiefly YouTube) accounted for 35.4% of the 10 billion views, the largest portion for any one site. More »

Race Covered More Than Past 4 Combined

Network airtime soars with new anchors, celeb candidates

(Newser) - The nightly network newscasts allotted more minutes to the presidential campaign in 2007 than they did in the pre-election years of 2003, 1999, 1995 and 1991—combined. The big three stations have all seen anchor changes since the last round, but Politico divines other reasons for the rise in airtime.... More »

'Heroes' Can't Save NBC From Ad Refunds

Dismal fall ratings, writers' strike prompt unusual move

(Newser) - With a lack of fall blockbusters keeping its ratings down and the writers' strike jeopardizing current and future offerings, NBC is giving money back to advertisers for prime time underperformers, the Wall Street Journal reports. Typically, networks give advertisers additional spots—“make goods"—when shows fail to draw.... More »

Anchors Squirm in HDTV's Glare

Why Anderson, is that a fatty deposit beneath your left eye?

(Newser) - As HD takes hold, TV personalities face a new challenge: namely, hiding that zit in magnified resolution. Makeup techniques that traditionally hid flaws have become as obvious as the blemishes themselves, the Baltimore Sun reports. And, er, seasoned anchors worry the improvements could shift focus from content to complexion, forcing... More »

TV Networks Twitter About New Service

Marketing execs turn to popular messenger to spread their message

(Newser) - TV networks, always on the prowl for new marketing ploys, are tapping into Twitter.  Using the popular 140-word-or-less free instant messaging service, fans can receive (very) short updates and promotions from their favorite shows by text message or email. The twitter-sphere is still relatively small—there were only 370,... More »

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