public relations

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Financial PR Firms Walk a Thin Line
Financial PR Firms
Walk a Thin Line
analysis
Dec 22, 2008 6:24 PM CST

Financial PR Firms Walk a Thin Line

(Newser) - An insider trading case has exposed the potentially problematic relationship between PR companies and corporate clients, and it could have dire consequences for at least one firm, Reuters reports. A Lehman Brothers employee is charged with leaking merger information he got from his wife, a partner at the Brunswick Group...

SEC: Ex-Lehman Broker Stole Inside Info From Wife

$4.8m conspiracy earned cash, luxe rewards

(Newser) - A former Lehman Brothers broker was charged yesterday in a $4.8 million insider trading scheme built on his PR-exec wife’s knowledge of upcoming mergers, the AP reports. Matthew Devlin passed information to friends and associates (including former Playboy model Maria Checa), and won cash, luxury goods, and tuition...

Mickey Dee's Looks to Moms for Healthier Image

Gives 6 bloggers a peek at inner workings

(Newser) - McDonald's is trying to harness mom power to help shake its unhealthy image, reports the Washington Post. The burger joint has recruited six mothers to serve as "quality correspondents" and is giving them unprecedented access to the company's operations in the hope they will share their favorable findings about...

NATO Hires Coke Exec to Boost its Brand

Alliance hopes image makeover will prove to people it still matters

(Newser) - NATO: the Real Thing? The alliance is seeking an image makeover in the face of public apathy and has hired a Coca-Cola executive to help, reports the New York Times. Support for NATO has waned in many of its 26 member nations since the end of the Cold War, and...

Fox Unleashes Attack Dogs on Other Media

Station's PR team jumps at criticism 'like a political campaign'

(Newser) - The Fox News public relations machine makes no bones about skewering those it perceives as foes, writes David Carr in the New York Times. “At Fox News, media relations is a kind of rolling opposition research operation intended to keep reporters in line by feeding and sometimes maiming them,...

Being a Tech CEO Means Having to Say You're Sorry

Apologizing seen as key skill in Silicon Valley

(Newser) - Saying "sorry" has become a necessary skill for tech execs, Forbes reports—from AMD's CEO, who apologized yesterday for delaying its latest chip launch, to Facebook's founder, who begged forgiveness after an advertising program violated users' privacy. The frequency of technology leaders' public contrition testifies to the power of...

Microsoft Goes Incognito to Attack Google

Hires PR firm to build opposition to merger; its name is disguised

(Newser) - Microsoft quietly hired Burson-Marsteller to rally opposition to Google’s proposed acquisition of online ad networker DoubleClick—and some are rankled that the software giant’s name was kept out of the pitches. The PR firm sought to convince key players the deal would hamper Internet competition and impact privacy...

Sell Yourself: 5 DIY PR Tips
Sell Yourself: 5 DIY PR Tips
Jul 31, 2007 1:12 PM CDT

Sell Yourself: 5 DIY PR Tips

Raise your business' profile on the cheap

(Newser) - Most of us can't afford to hire a PR firm. Forbes offers tips for self-promoting with the best of them.
  1. Know your audience. Spend some time researching the best way to put yourself out there.
  2. Make a (useful) press kit. Not just more fodder for the recycling bin.

Chinese PR Combats Export Rap
Chinese PR Combats
Export Rap
Jun 30, 2007 11:05 AM CDT

Chinese PR Combats Export Rap

Enemies in Washington stymie effort to promote food products called unsafe

(Newser) - China is on a public relations blitz to keep its exports solvent after nonstop coverage of unsafe toothpaste, fish and even tires in the US, China's largest customer, last week. Beijing broke its pattern of protest over the coverage, shutting down 180 offending factories and promising consumers that tainted food...

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