Budweiser

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Beer Cocktails? Cheers!
 Beer Cocktails? Cheers! 
Mar 21, 2010 1:35 PM CDT

Beer Cocktails? Cheers!

Porters, ales, stouts, pilsners all OK with a little mixing

(Newser) - The week of St. Patrick’s Day is always big on the drinking front, and perhaps you’re ready for something other than plain old beer. Esquire suggests some beer-based cocktails:
  • Porteree: Take a quarter-pint of porter, add superfine sugar, then fill with ice before topping off with more porter.
...

Best, Worst Super Bowl Ads

Megan Fox is great, but most ads are in 'meh' territory

(Newser) - It's a rare year when the Super Bowl itself eclipses the ads, but 2010 was such a year. Bob Garfield declares in Advertising Age that most of the spots were skippable and asserts he is "totally pro-TiVo." His picks for a few of the (relatively speaking) best and...

'World's Lightest Beer' More Like Bud-Flavored Water

Drinkers underwhelmed by ultra-light Bud 55

(Newser) - Budweiser has launched what it says is the world's lightest beer just in time to reach Super Bowl fans worried about their beer guts. But Joshua Bernstein deems Bud 55 a loser. At 55 calories and 2.4% alcohol by volume, the brew has half the calories of Bud Light...

What Your Beer Says About You
 What Your Beer Says About You 
Nov 2, 2009 2:36 AM CST

What Your Beer Says About You

(Newser) - People tend to be picky about beer, so "psychographic" research firm Mindset Media conducted surveys to match brands to personality trends. Here's what researchers found, according to Ad Age :
  • Budweiser: Sensible and practical drinkers, but with an anti-authoritarian streak.
  • Bud Light: Unlike regular Budweiser fans, these imbibers are risk-takers,
...

Bud Light's School-Color Cans Anger Colleges

(Newser) - Bud Light is rolling out cans in the colors of the nation's big colleges just in time for football season—and that has some schools fuming, the Wall Street Journal reports. Colleges worried about binge drinking think they'll be seen as sponsors of the “Fan Cans” campaign, which boasts...

Drinkability Bad&mdash;for Sales
 Drinkability Bad—for Sales 
Aug 10, 2009 2:54 PM CDT

Drinkability Bad—for Sales

Bud Light sales down 3% thanks to confusing campaign

(Newser) - From “I Love You, Man” to “Real Men of Genius,” Bud Light is known for its memorable—and funny—ad campaigns. Not so with its latest: The “Drinkability” campaign has brought with it a lack of laughs, as well as the brand’s first negative sales...

Trouble Brews Over Prez Foreign Beer Pick

(Newser) - President Obama's next round of peacemaking beers at the White House might have to include US brewery owners, reports the Wall Street Journal. The cooling off confab today will be providing busted Harvard Prof. Henry Louis Gates and cop James Crowley's favorite brews Red Stripe and Blue Moon, and some...

A President, a Prof, and a Cop Walk Into the White House ...

Trio will have that beer Thursday evening

(Newser) - President Obama has set a date for a conciliatory beer with a Cambridge police sergeant and the Harvard professor he arrested, ABC News reports. James Crowley and Henry Louis Gates will visit the White House Thursday for a frosty brew and some racial reconciliation. On the menu, according to CNN,...

Bud Ad Takes Porn Mainstream

Internet commercial suggests Bud drinkers buy porn

(Newser) - A new Bud Light ad—a viral video too risque for TV—points to the fact that pornography has “soaked so far into the fabric of mainstream culture that it's no longer seen as a stain,” writes Belinda Luscombe in Time. The ad suggests Bud Light drinkers are...

New Owner's Cost Cuts Change Flavor at Budweiser

Jobs, perks, executive suites disappear

(Newser) - Things haven't tasted the same since InBev's takeover—and makeover—of Anheuser-Busch, the Wall Street Journal reports. Cost-cutting has become paramount at a firm once known for its cushy treatment of employees. Jobs have been sliced, executive suites knocked down, and benefits like free baseball tickets made rare. Anheuser-Busch Inbev...

The 10 Best Super Bowl Ads
 The 10 Best Super Bowl Ads 
Jan 27, 2009 12:17 PM CST

The 10 Best Super Bowl Ads

Animals, violence, catchphrases fuel success

(Newser) - Sure, the economy's in the toilet, but there’s always $3 million in the couch cushions for 30 seconds come Super Bowl time. But it remains to be seen whether this year’s crop stick to a reliable winning formula: Include “animals, potty humor, violence, celebrities, sentimentality,” or...

PepsiCo Offers $1M for Winning Super Bowl Ad

Company bets hefty prize will rekindle buzz around consumer-generated ads

(Newser) - PepsiCo is aiming to grab Budweiser's crown as king of the Super Bowl ads with a contest offering $1 million to anyone who can create a Doritos ad that tops viewer ratings during the game, the Wall Street Journal reports. The company hopes the cash prize will put a fresh...

Chinese Beer to Dethrone Bud Light

Snow now world's top seller ... or close, depending on numbers

(Newser) - A Chinese favorite may have replaced Bud Light as the world’s best-selling beer, without selling a single keg outside of China, the Wall Street Journal reports. One research firm says 1.35 billion gallons of Snow Beer were consumed last year to 48.4 million of Bud Light, while...

'King of Beers' Gets a Taste of Own Medicine

...and realize it's a lot like watery piss, actually

(Newser) - Anyone who thinks InBev’s buyout of Budweiser represents the end of American beer needs a history lesson, writes Edward McClelland in Salon. Budweiser became the “King of Beers” by killing every other heir to the throne. In 1960, America had 175 traditional, regional breweries, making lagers just like...

Anheuser-Busch: The Deal That Sleeps With the Fishes

If relationship with Modelo hadn't soured on fishing trip, Belgians might have been staved off

(Newser) - Anyone mourning the takeover of Anheuser Busch by Belgium's InBev might want to know that the real turning point in that battle occurred more than a decade ago. On a fishing trip. In Mexico. The last real chance to outmaneuver InBev was lost when the US brewer failed to get...

Critic Cries in Beer Over Ballpark Brews
Critic Cries
in Beer Over Ballpark Brews
taste test
Jul 14, 2008 5:07 AM CDT

Critic Cries in Beer Over Ballpark Brews

Drinking tour of sports stadiums draws Bronx cheer

(Newser) - Nothing like downing a cold one while watching the game at the ballpark—or is there? On a beer-tasting tour of select baseball stadiums, Portfolio's connoisseur Franz Lidz found the brew generally lukewarm, with a rank aftertaste. "Nobody tastes stadium beer," said his neighbor at Shea Stadium. "...

InBev Boosts Bid for Bud, Making Buyout Likely

Deal now tops $50 million, and Anheuser is likely to accept

(Newser) - InBev has increased its bid for Anheuser-Busch to $70 a share, the Wall Street Journal reports. Although willing to replace the Budweiser-brewer’s board in a hostile takeover, the $5-per-share boost—bringing the total deal to $50 billion—is a signal that InBev would prefer to keep things friendly. Anheuser...

Lift a Glass to Belgian Bid for Bud
 Lift a Glass to
 Belgian Bid for Bud 
opinion
Jul 6, 2008 10:29 AM CDT

Lift a Glass to Belgian Bid for Bud

But US outrage is understandable

(Newser) - Belgian beer company InBev’s bid for Anheuser-Busch may look like an affront to a US tradition—but it's perfectly in keeping with the American spirit of entrepreneurship, writes Maureen Ogle in the Washington Post. It’s “precisely the sort of bold strike that launched the American Revolution and...

Budweiser to Reject InBev Offer

Anheuser-Busch now may face a hostile takeover bid

(Newser) - Anheuser-Busch plans to reject Belgian brewer InBev's $46 billion offer to buy the company, the Wall Street Journal reports. The decision is not expected to deter InBev, however, which could launch a hostile takeover bid, the Journal notes. InBev wants to acquire the St. Louis brewer—the maker of Budweiser—...

Budweiser to Buy Corona to Stave Off Stella?

Anheuser-Busch tries to avoid InBev takeover with Modelo talks

(Newser) - Anhueser-Busch has approached Mexian brewer Grupo Modelo about a possible merger, the Wall Street Journal reports, in an attempt to thwart an unwanted $46.35 billion takeover bid from Belgium’s InBev NV. Anhueser already owns 50% of Modelo, which is best known for its Corona brand. By buying the...

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