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A Brazilian condom maker's attempt to scare young men into using its products could signal a new—and creepy—direction for advertising in social media. In Olla Condoms' "Unexpected Babies" campaign, selected Facebook users receive a friend request purporting to be from their unborn son, AdWeek reports. The "son's" profile—which has the user's name with "Junior" tacked on—contains a picture of a baby boy, along with the message: "Avoid surprises like this one" ... and a link to Olla's website. (Read more Brazil stories.)