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Orders Are Pouring In for Cybertrucks, Musk Says

Customers have put down $100 for 146K vehicles already
By Bob Cronin,  Newser Staff
Posted Nov 24, 2019 11:02 AM CST
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CEO Elon Musk introduces the Cybertruck at Tesla's design studio in Hawthorne, Calif. The much-hyped unveil of Tesla’s electric pickup truck went off script Thursday night when supposedly unbreakable window glass shattered twice when hit with a large metal ball. The failed stunt, which ranks high on...   (AP Photo/Ringo H.W. Chiu, File)

(Newser) – Tesla received 146,000 preorders for its upcoming Cybertruck in the first two days after its unveiling, CEO Elon Musk said. A $100 refundable payment comes with each preorder, the Verge reports, which means the company has already collected $14.6 million for the electric pickup. Production won't begin until 2021. Musk tweeted Saturday that that success happened "with no advertising & no paid endorsement" — though of course there was media coverage of the event at the Los Angeles Auto Show.

Tesla shares fell 6.1% Friday, per CNBC, after the rocky unveiling. Deutsche Bank said in a note that "the shattering of the truck’s unbreakable glass windows during the live demonstration was not a good start." Some analysts said the design is a mistake, and others thought it would sell. Preordering other Tesla models required putting down $1,000 or $2,500. Customers are asked to configure the model of their choice when they preorder, as well. (Read more Tesla stories.)

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