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If He Did It, They Won't Push It

O.J. book won't be on shelves, but Barnes & Noble will sell it online
By Heather McPherson,  Newser User
Posted Aug 22, 2007 6:24 AM CDT
If He Did It, They Won't Push It
O.J. Simpson talks to spectators while watching the morning workouts for the 2007 Kentucky Derby at Churchill Downs in Louisville, Ky., Thursday, May 3, 2007. The 133rd Kentucky Derby will be held on Saturday, May 5th. (AP Photo/Rob Carr)   (Associated Press)

(Newser) – Barnes & Noble won't put the new edition of O.J. Simpson's controversial near-confessional If I Did It on bookstore shelves, but it will make the book available by special order and online. Rival Borders will stock the book but won't promote it. The divergent decisions reflect the publishing industry's ambivalence about the book, the AP reports.

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"Our buyers don't feel there will be enough demand," said a B&N spokeswoman. A Borders spokesman predicts initial interest with quickly "die down," he said. A judge last month awarded book rights to murder victim Ron Goldman's family, which won a civil wrongful death judgment against Simpson in 1996. (Read more OJ Simpson stories.)

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