Pepsi

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How a Pepsi Marketing Scheme Went Wrong—Very Wrong

Pepsi's attempt to improve its market share against Coke in the Philippines sparked riots and death

(Newser) - Talk about a promotional stunt gone wrong: Pepsi ran a bottle-cap lottery in the Philippines back in the 1990s that turned into such a nightmare that riots broke out, lawsuits were filed, and five people got killed. Now Bloomberg looks back on "perhaps the deadliest marketing disaster in history.... More »

Pepsi Hopes a New Tagline Sticks

Company says 'That's What I Like' is the first new one in US in 20 years

(Newser) - Pepsi is rolling out what it says is its first US tagline in 20 years: "That's What I Like." The company is introducing it in a round of new commercials, notes Ad Age , and it promises to stick with it in the hope it might have the... More »

Distillery to Pepsi: 'Mountain Dew' Is Fair Game for Moonshiners

Ole Smoky Moonshine says the brand name has long been a descriptor for hooch in Appalachia

(Newser) - In Appalachia, those who distill moonshine have long called their product "mountain dew," and the descriptor as such can even be found in the dictionary . That's exactly what a Tennessee distillery is counting on as it fights to force PepsiCo to let it, and others, use the... More »

PepsiCo's Longtime Female CEO Is Stepping Down

Indra Nooyi, a native of India, has been in top spot for 12 years

(Newser) - Longtime PepsiCo CEO Indra Nooyi will step down as the top executive at the world's second-largest food and beverage company. Nooyi, who was born in India, is a rarity on Wall Street as a woman and a minority leading a Fortune 100 company. She oversaw the company during a... More »

Pepsi Preps for Holidays With 2 New Flavors

Salted Caramel in the US, cake-flavored Christmas Cola in Japan

(Newser) - You can now have your cake and drink it, too. Food & Wine reports on a new limited-edition dessert-flavored drink from Pepsi, though you'll have to travel to Japan to sample it. Christmas Cola, which goes on sale there Nov. 21, is a white soda that Kotaku describes as... More »

'Unexpected' Pepsi Flavor Not Wowing Soda Fans

Early testers aren't taking to cinnamon-infused Pepsi Fire

(Newser) - Strike two for Pepsi? A month after becoming the laughingstock of advertising , the company has debuted a new soda flavor for summer that Mashable describes as "unequivocal bad." Pepsi Fire, which will be stocked in stores for eight weeks beginning May 22, is a cinnamon-infused soda that tastes... More »

United Will No Longer Boot Seated Passengers for Crew

Airline changes policy to avoid another boarding fiasco

(Newser) - United Airlines is changing its policy to try to prevent a repeat of last week's boarding disaster . The bad news: United employees who need a seat still get priority. The good news: You won't be yanked out of your seat to make room for them. Under the shift,... More »

Real-Life Pepsi Gesture Also Gets Poor Reaction

'Not a good move,' says Portland's mayor

(Newser) - A man has proved just how ridiculous it is to think that a can of soda can defuse a tense situation, as Pepsi's ridiculed ad would suggest. At a city council meeting in Portland, Ore., on Wednesday, a man identifying himself as Carlos Enrique addressed Mayor Ted Wheeler, who... More »

MLK's Daughter Says It All in One Tweet About Pepsi

'Clearly, we missed the mark,' says the company

(Newser) - Pepsi has given up trying to defend what some people are calling the worst ad of all time . The company has pulled its widely ridiculed ad featuring Kendall Jenner as a model who joins a protest and hands a can of Pepsi to a riot cop, the AP reports. "... More »

Kendall Jenner's 'Tone-Deaf' Pepsi Ad Not Going Over Well

Twitter doesn't take kindly to demonstrators' issues being diffused with cans of cola

(Newser) - "Live Bolder. Live Louder. Live for Now" may be the slogan Pepsi wanted everyone to remember from its new ad starring Kendall Jenner, but the phrases actually being bandied about include "shallow," "cringeworthy," and "tone deaf." The nearly three-minute video was posted Monday... More »

Pepsi Bringing Back Aspartame

Now you'll have your pick between aspartame and sucralose

(Newser) - PepsiCo is creating a new diet beverage for fans of aspartame less than a year after pulling the artificial sweetener as part of a marketing move over safety concerns. The sweetener had been linked to cancer in lab mice, and industry executives blamed the decline in sales on concerns people... More »

Our Thirst for Soda Is Bad News for Pepsi, Coke, & Co.

Per capita consumption at 30-year low: report

(Newser) - Health experts are cheering a new Beverage Digest report. Soda companies not so much. The report finds per capita consumption of soda hit a 30-year low in 2015, per Fortune . Total volume fell for the 11th straight year with a 1.2% decline, reports Bloomberg . While all major soda companies... More »

Saudis Find Huge Beer Shipment Disguised as Pepsi

48K cans of Heineken, to be exact

(Newser) - A ban on alcohol in Saudi Arabia recently drove a smuggler to try to cross into the Arab state from the UAE with 48,000 cans of Heineken beer—all disguised as Pepsi cans, Al Arabiya reports. "A truck carrying what first seemed to be normal cans of the... More »

Mom's Caffeine Habit Contributed to Her Death

Pathologist says excessive fluoxetine intake was exacerbated by caffeine

(Newser) - A British mother's caffeine habit apparently helped put her in an early grave. Victoria Lane, who'd struggled with mental health issues since surviving a bad car accident at 16, battled anxiety and paranoia. In an attempt to appease the dry mouth the prescription antidepressant fluoxetine gave her, her... More »

When It Comes to Fizzy Water, Coke, Pepsi Fall Flat

Smaller brands like LaCroix enjoying huge success as soda alternative

(Newser) - With a growing number of people quitting soda, Coke and Pepsi have been venturing more into energy drinks, craft sodas, and milk , in an effort to boost sales. That's left room for smaller brands like LaCroix to enjoy huge success with sparkling water. LaCroix sales have jumped 45% since... More »

There's a Way to Get Aspartame in Your Diet Pepsi

PepsiCo will keep old recipe for fans while selling sucralose version in stores

(Newser) - PepsiCo announced in April it was dumping aspartame from its Diet Pepsi recipe, replacing it with sucralose, but the company now says it will keep the artificial sweetener for customers who prefer its taste—they'll just have to buy the drink online, the Wall Street Journal reports. In an... More »

'Aunt Jemima' Heirs Want $2B in Royalties

Anna Short Harrington's great-grandkids say Pepsi, Quaker Oats exploited her

(Newser) - "Aunt Jemima" is a household name for any American who has ever eaten a pancake (read: almost everyone). So it's not terribly surprising that the heirs of Anna Short Harrington, whose iconic image helped make the brand's syrup and pancake mixes famous, are going after decades of... More »

Pepsi-Flavored Cheetos Now Exist

But, sadly, only in Japan

(Newser) - Pepsi and Cheetos: a match made in snack-food heaven. But what about Pepsi-flavored Cheetos? If that seems like what you'd expect from a country salivating over breakfast waffles , we have some bad news for you: The Frito-Lay flavor does indeed exist as of last month ... in Japan. And the... More »

Pepsi's Latest: Fat-Blocking Soda

At least, it claims to

(Newser) - Get skinny by drinking ... Pepsi? Maybe. Pepsi-Cola has introduced a fat-blocking soda in Japan, ABC News reports, though we have to wonder if it will turn out like those "toning shoes." The "Pepsi Special," which goes on sale tomorrow, contains dextrin—a fiber that supposedly helps... More »

Calif. 'Frankenfood' Bill in Death Spiral After Ad War

Opponents spend $46M in GMO labeling battle

(Newser) - At first, advocates for California's Proposition 37 seemed to be skipping off to victory—but with the vote approaching, it now appears that opponents have engineered a stunning turnaround. Monsanto, DuPont, and Pepsi have spent some $46 million against the measure, which would require the labeling of genetically-modified food.... More »

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