Big Mac

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Burger King Slammed for Seducing 'Whopper Virgins'

Campaign to bring burger to newbies leaves bad taste in critics' mouths

(Newser) - Burger King is catching flak for taking the burger wars to places that don't even have a word for burger, Wall Street Journal reports. In a campaign critics are calling crass, the company sought out "Whopper Virgins" in far-flung locations from Greenland to Transylvania who had never eaten a...

In Tough Times, McDonald's Revives a Jingle

'Two all-beef patties' Big Mac slogan seeks new tune on MySpace

(Newser) - In 1974, with an unpopular war raging and inflation on the rise, McDonald's launched a jingle—"Two all beef patties, special sauce..."—to promote its signature product, the Big Mac. Decades later, in similar circumstances, the fast food giant is reintroducing the mantra-like list of ingredients via...

Mickey D's Risks Big in Java War
Mickey D's Risks Big
in Java War

Mickey D's Risks Big in Java War

New coffee line is risky business for Golden Arches, Tribune says

(Newser) - McDonald’s may have Egg McMuffin on its face if it can't out-grind Starbucks with a new line of premium coffees, the Chicago Tribune reports. The new coffee rollout, threatened by a shaky economy, marks one of the company’s riskiest launches ever, according to analysts. As food and labor...

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