adult diapers

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Depend's New Target: Young Women

Campaign goes after different demographic

(Newser) - It wouldn't be the first demographic that comes to mind for adult diapers, but Advertising Age notes that Depend's new campaign is going after younger women. The new ad features pantless women walking around in underwear called Silhouette Active Fit. "It's a recognition that many women... More »

Japan Will Sell More Adult Diapers Than Baby Diapers by 2020

Aging population drives incontinence market growth

(Newser) - Hot stock tip: the market for "incontinence products" in Japan is a $1.4 billion-per-year industry, and it's growing at 6-10% a year, thanks to the country's aging population, reports Japanese newspaper Nikkei, per Quartz . Japan has the highest percentage of people over the age of 65... More »

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