adult diapers

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Adult Diapers Are a Scourge in Japan—and an Opportunity

Rather than incinerating them, diapers are starting to be recycled

(Newser) - It's a somewhat ominous-sounding sentence, but the comparison isn't as grim as it seems: "The operations slightly evoke the factory scenes from Soylent Green, the 1973 dystopian thriller in which nutrition wafers are made from human remains." So write Motoko Rich and Makiko Inoue for the...

Depend's New Target: Young Women
Depend's New Target:
Young Women

Depend's New Target: Young Women

Campaign goes after different demographic

(Newser) - It wouldn't be the first demographic that comes to mind for adult diapers, but Advertising Age notes that Depend's new campaign is going after younger women. The new ad features pantless women walking around in underwear called Silhouette Active Fit. "It's a recognition that many women...

Japan Will Sell More Adult Diapers Than Baby Diapers by 2020

Aging population drives incontinence market growth

(Newser) - Hot stock tip: the market for "incontinence products" in Japan is a $1.4 billion-per-year industry, and it's growing at 6-10% a year, thanks to the country's aging population, reports Japanese newspaper Nikkei, per Quartz . Japan has the highest percentage of people over the age of 65...

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