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SUNDAY, NOVEMBER 8, 2009
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NEWS ABOUT: Internet advertising

Internet advertising stories: 67 news summaries

1 - 20 of 67 Stories | 1 2 3 4 Next >>

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Changes Afoot for Hollywood Trade Pubs

Variety to charge for online content; THR
will move to web

Sep 18, 09 9:58 AM CDT
(Newser) - Variety will go back behind a pay wall next year, less than 2 years after tearing down its old one, the Los Angeles Times reports. Variety.com will be open only to print or online subscribers, just as it was before February 2007. “Everyone thought then that... More »

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online media • paid content • Internet advertising • Variety magazine • Variety • free news • Nikki Finke • Brian Gott • The Hollywood Reporter

Ad Campaign Takes Death Panel Fight
to Facebook

Targets Palin fans;
'tell her to stop lying'

Aug 24, 09 1:07 PM CDT
(Newser) - A pro-health reform group is hitting Sarah Palin where she lives, the Plum Line reports—Facebook. Americans United for Change is running ads on the social networking site, where “death panels” got their start. The missives, targeted specifically at Palin followers of every stripe, ask users to “send... More »

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social networking • Facebook • health care reform • Internet advertising • Americans United for Change • Sarah Palin • Obama administration • death panel

 Bud Ad Takes 
 Porn Mainstream 

Internet commercial suggests Bud drinkers buy porn

Jun 4, 09 10:50 AM CDT
(Newser) - A new Bud Light ad—a viral video too risque for TV—points to the fact that pornography has “soaked so far into the fabric of mainstream culture that it's no longer seen as a stain,” writes Belinda Luscombe in Time. The ad suggests Bud Light drinkers are... More »

MORE ABOUT:
advertising • pornography • Budweiser • Internet advertising • Bud Light

NC Man Solicited Wife's Rape on Craigslist: Cops

Was in the room as
wife was attacked by knife-wielding man

Jun 4, 09 6:29 AM CDT
(Newser) - A North Carolina man faces first-degree rape charges after arranging for the rape of his wife via Craigslist, police said. The 25-year-old, who advertised for someone to have sex with his wife using “scare tactics,” was in the room as a man with a knife carried out the... More »

MORE ABOUT:
Internet • crime • rape • Craigslist • advertisements • Internet advertising • sexual assault

Ill. Sheriff:
New Craigslist
an Improvement

Lawman will monitor 'adult services' section as lawsuit proceeds

May 14, 09 9:26 AM CDT
(Newser) - The Illinois sheriff who pushed Craigslist to dump its “erotic services” section says the replacement, now called “adult services,” is a step in the right direction, the Chicago Tribune reports. “The postings are definitely toned down a lot. My goal was to get the over-the-top stuff... More »

MORE ABOUT:
Internet • advertising • Craigslist • Internet advertising • sheriff • Craigslist killer • Tom Dart

ANALYSIS

Hulu Solves Online Video Puzzle, Cashes In

Site has settled many questions of what works in online video

Feb 6, 09 2:45 PM CST
(Newser) - YouTube established online video as a phenomenon almost instantly. But its user-generated content and lack of quality control made advertisers reluctant to embrace it. How then, to monetize online video? Do users want to stream or download, view through web browsers or special applications? Hulu, the video site run by... More »

MORE ABOUT:
television • Internet • NBC • online videos • Hulu • Internet advertising • News Corp

And Now,
a Tune From
Our Sponsor

MySpace Music enlists advertisers to enable free downloads

Sep 15, 08 3:24 PM CDT
(Newser) - The soon-to-launch MySpace Music service will consist mostly of sponsored streaming and downloads, Wired reports. MySpace will likely not start up its own pay-download service, along the lines of iTunes, instead maintaining its partnership with Amazon’s online store. Critics worry MySpace’s rather thin roster of major-label partnerships will... More »

MORE ABOUT:
social networking • music downloads • iTunes Store • Internet advertising • music label • streaming content • corporate sponsorship • MySpace Music

US Hires Top Lawyer to Mull Google-Yahoo Antitrust Case

Step in possible antitrust case against Internet giants

Sep 9, 08 9:39 AM CDT
(Newser) - The Justice Department has hired a top lawyer to review a possible antitrust case against the Google-Yahoo advertising deal, which would give the companies control of 80% of web search ads, the Wall Street Journal reports. Sanford Litvack, a former Disney vice-chairman, was Jimmy Carter’s antitrust chief. While officials... More »

MORE ABOUT:
Yahoo • Google • Department of Justice • antitrust • lawyer • search advertising • Internet advertising

Web Connects, But Can't Think Before It Links

Content sometimes generates odd associations

Aug 4, 08 11:09 AM CDT
(Newser) - Automatic "tagging"—the generating of related links and targeted advertising, custom-tailored to whatever the reader is browsing—is now commonplace across the web. But the young technology is not without its share of kinks. The AP examines the sometimes inexplicable, often embarrassing links served up when when human... More »

MORE ABOUT:
Yahoo • Google • Internet • Internet advertising

Web Whizzes Renovate Rickety Sites to Flip for Profit

Real-estate 'turn-over' tactics move to Internet

Jul 29, 08 4:51 AM CDT
(Newser) - Web entrepreneurs are taking a page from the real-estate book: they’re buying badly designed websites cheaply, fixing them up, and selling them at a profit. Website sales on eBay and similar sites have soared in the past few months, with many site-flippers happy to sell for just a few... More »

MORE ABOUT:
Internet • business • website • Internet advertising • World Wide Web

 'Media Titan'
 Moves in Small
 (Even Empty)
 Websites

Little-known Internet player hitting the big time with simple idea

Jul 16, 08 1:29 PM CDT
(Newser) - Richard Rosenblatt doesn’t work in Silicon Valley and few people, even there, know his name. But in just 2 years his Demand Media has become a huge player, backed by $355 million in private investment, and pulling in nearly $200 million in revenue this year, the Los Angeles ... More »

MORE ABOUT:
social networking • Internet • Web 2.0 • business • tech companies • Internet advertising • Richard Rosenblatt

For Web 'Game,' Everything
New Is Old

In classic fashion, company has cool idea, needs users, cash

Jun 21, 08 8:44 PM CDT
(Newser) - Won’t these Internet startups ever learn about business plans? That's backward thinking, says prolific venture capitalist Joi Ito, who has a stake in the new website PMOG. “People make fun of the idea," he told Portfolio. “There are few sites, however, that have a critical... More »

MORE ABOUT:
Internet • Web 2.0 • venture capital • Internet startups • multiplayer games • Internet advertising • PMOG

Networks Social Indeed, But Ad Dollars Remain Elusive

MySpace's marketing-friendly makeover part of sites' evolving drive to cash in

Jun 16, 08 10:07 AM CDT
(Newser) - A makeover planned to begin Wednesday for MySpace is the latest sign of the continued struggle to make social networking the cash cow many thought it would be when News Corp. bought the site three years ago, the New York Times reports. MySpace's user base has grown from 16 million... More »

MORE ABOUT:
social networking • Google • MySpace • Facebook • Bebo • Internet advertising • News Corp • Fox Interactive Media

 Yahoo Strikes Deal With 
 Google on Search Ads 

Announcement comes just hours after Microsoft deal falls through

Jun 12, 08 8:10 PM CDT
(Newser) - Yahoo struck a deal today with Google to display its rival's search ads, just hours after announcing the end of talks with Microsoft on a possible merger, the Wall Street Journal reports. The deal with Google, which still faces months of federal scrutiny, could bring in $800 million a year... More »

MORE ABOUT:
Yahoo • Google • Microsoft • Internet advertising

Feds Want to Help Cover Your Web Tracks

FTC aims to limit companies' ability
to watch consumers

May 22, 08 6:57 PM CDT
(Newser) - The Federal Trade Commission is considering guidelines governing how online advertisers target consumers based on their Web surfing—and some lawmakers want them to be mandatory, the Washington Post reports. Privacy advocates are pushing to limit behavioral tracking, but some Internet companies say that could mean sites won’t be... More »

MORE ABOUT:
online privacy • FTC • Internet advertising • Web tracking • behavioral tracking • web cookies

Analysis

Search Gamble May Just Work for Microsoft

'Desperate,' 'brilliant' cash-back plan will
sap Google's base

May 22, 08 1:38 PM CDT
(Newser) - Many are pooh-poohing Microsoft’s cash-back search scheme, but Michael Arrington of TechCrunch thinks it’s going to work—and be a major pain in Google’s side. With search-market share at a mere 9.1% (and falling), Microsoft has little to lose, Arrington argues, because search is a winner-takes-most... More »

MORE ABOUT:
Google • Microsoft • search engine marketing • search engine • Microsoft Live Search • Internet advertising

Traffic On the Rise at AOL's Content Sites

Internet giant's transition to ad-driven firm picking up pace

Apr 25, 08 7:14 AM CDT
(Newser) - It's been a while since AOL was associated with rising numbers, but a jump in traffic to its content sites shows the company's transition to an ad-supported business is on track, the Wall Street Journal reports. The company redesigned its news, sports, and health sites and created some new ones... More »

MORE ABOUT:
Internet • Time Warner • AOL • website • Internet advertising

Facebook Apps Have Fans,
Need Money

Companies figure out how to profit from widgets

Apr 18, 08 10:32 AM CDT
(Newser) - Facebook widgets have been wildly popular, but they haven’t always been wildly profitable. “The fascinating thing about widgets is it turns out that distribution isn't really the challenge,” says the CEO of VideoEgg, the developer behind Scrabulous and Flixster. "The question is how do you monetize... More »

MORE ABOUT:
social networking • Facebook • Internet advertising • Scrabulous

Yahoo, Google Close in
on Search Ad Deal

A successful system test puts Yahoo in the catbird seat with Microsoft

Apr 17, 08 8:45 AM CDT
(Newser) - A deal that would have Google operate Yahoo’s core search ad business may be closer now that the two have successfully tested the system, reports the Wall Street Journal. An agreement would increase Yahoo’s cash flow by as much as $1 billion annually, and give it additional... More »

MORE ABOUT:
Yahoo • Google • AOL • Microsoft • Internet advertising • takeover bid

Internet Bigwigs Fight NY
Law on Tracking Web Users

Companies say they have a right to collect information for advertisers

Apr 10, 08 4:15 PM CDT
(Newser) - Google, Yahoo and a bevy of Internet biggies have joined to fight a proposed New York state law that would limit their ability to collect information about people's web habits for advertisers, reports the Wall Street Journal. The coalition says the law would endanger the future of online advertising and... More »

MORE ABOUT:
Yahoo • Google • Time Warner • Comcast • AOL • eBay • Internet advertising

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