Americans are increasingly buying eco-friendly cleaning agents, the Los Angeles Times reports, in an attempt to limit exposure to toxic chemicals. But consumer advocates urge caution in embracing the “green” label on cleaners, which is more marketing lingo than strict scientific criteria. A recent study found a common carcinogen in 50% of household cleaners, including those with earth-friendly labels.
"This is not a regulated space," said an executive for a Clorox brand of green cleaners. "Any fly-by-night company can take a drizzle of lemon oil, pour it over a vat of chemicals and call it a natural cleaner." (Read more eco friendliness stories.)