PBR in China: $44 a Bottle

In China, Pabst Blue Ribbon is 'a treasure among beers'
By Evann Gastaldo,  Newser Staff
Posted Jul 21, 2010 10:04 AM CDT
Pabst Blue Ribbon, hipster beer of choice, is a bit fancier in China.   (©rhymeswithsausage)

(Newser) – Pabst Blue Ribbon is known as a cheap beer beloved by hipsters…in America. In China, it goes by “Blue Ribbon 1844,” gets compared to Scotch, and will run you $44 a bottle. Gawker points to the beer’s official website—where you can see the fancypants bottle it’s packaged in, a far cry from the familiar PBR cans found in the US. (1844, by the way, is the year the Pabst Brewing Company was founded.)

Chinese media blog Danwei points to an ad for the beer from a business magazine, reading, “It's not just Scotch that's put into wooden casks. There's also Pabst Blue Ribbon Beer 1844,” and going on to call Pabst “truly a treasure among beers.” Need more evidence of PBR world domination? A tech startup is offering a free year's supply to successful job applicants. Click for that story. (Read more Pabst Blue Ribbon stories.)

My Take on This Story
Show results  |