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Microsoft Armed to Fight Google in Ad Wars

Ballmer says software giant plans to make ads 25% of its business

(Newser) - Microsoft is planning to bump up its commitment to the ad industry, proclaiming that within a few years advertising will account for a quarter of its business, the New York Times reports. Buying an internet ad company last August was not a speculative play, CEO Steve Ballmer told a gathering...

Google Phone Rumors Build
Google Phone Rumors Build
Sep 29, 2007 7:12 PM CDT

Google Phone Rumors Build

Consumers would trade free minutes for targeted advertising

(Newser) - Consumers may soon be able to trade free phone calls for targeted advertising, if Google gets its way. Industry experts speculate that the tech giant is quietly developing plans to market cell phones with an ad-based service in exchange for free minutes, BusinessWeek reports. The big wireless carriers, while privately...

Microsoft Rips Google Over Ad Service Bid

Tech titans have different spins on DoubleClick deal

(Newser) - A Senate antitrust panel heard testimony today on Google's proposed takeover of internet ad broker DoubleClick, the Wall Street Journal reports, including a not-so-friendly broadside from Microsoft, a snubbed DoubleClick suitor. Google's chief legal officer said the $3.1 billion deal wouldn't create an internet advertising monolith, as the companies...

Microsoft Updates Search Engine
Microsoft Updates Search Engine
Sep 27, 2007 3:33 PM CDT

Microsoft Updates Search Engine

New features only catch up to competitors, don't surpass them, says CNET blog

(Newser) - In attempt to stay viable in the search market, Microsoft revealed changes to its Live Search site yesterday, the first since it was launched last year. The changes include integration of streaming video into top searches, instant answers on health-related queries, a rating and review index for product searches, as...

Microsoft Plots to Dent Google Ad Lead

Software company touting its new non-search model

(Newser) - Microsoft wants to reinvent online advertising, replacing the dominant search engine model with a tracking system that would tell advertisers precisely which ads consumers had viewed before visiting their sites. The new model is the product of aQuantive, an internet ad firm purchased by Microsoft last month, whose main competitor...

Google's Street View to Respect Privacy Laws

Company promises method to remove I.D. related images

(Newser) - Google allayed some fears yesterday, announcing that its Street View application, which provides street-level images of certain cities, would respect each country’s privacy laws. “In the U.S., there's a long and noble tradition of 'public spaces,' where people don't have the same expectations of privacy as...

Microsoft May Pump up to $500M Into Facebook

Bidding war with Google could net even more

(Newser) - Facebook is in talks with Microsoft about a $300-500 million investment that could give the software company as much as a 5% ownership stake in the social networking site. The deal could boost Facebook's value over $10 billion, and help Microsoft challenge rival Google for Internet advertising cachet, the Wall ...

Microsoft Goes Incognito to Attack Google

Hires PR firm to build opposition to merger; its name is disguised

(Newser) - Microsoft quietly hired Burson-Marsteller to rally opposition to Google’s proposed acquisition of online ad networker DoubleClick—and some are rankled that the software giant’s name was kept out of the pitches. The PR firm sought to convince key players the deal would hamper Internet competition and impact privacy...

Markets Wrap Up Banner Week
Markets Wrap Up Banner Week
Sep 21, 2007 3:37 PM CDT

Markets Wrap Up Banner Week

Best week in 6 months

(Newser) - Stocks climbed again today, closing out the biggest weekly gain since March. The Dow rose 53.49 to 13,820.19, the Nasdaq climbed 16.93 to 2,671.22, and the S&P 500 closed at 1,525.75, up 7.00. The Dow and S&P rose 2....

Feeling Lucky? 'Google Bomb' Polish Prez

Computer-savvy critic faces 3-year jail term for insulting head of state

(Newser) - A Polish man who insulted the president by manipulating Google's search results may get a lot of time to think about what he's done—3 years behind bars. A hacker identified only as "Marek W." made president Lech Kaczynski's homepage the top match for a vulgar term for...

Google Offers $30M for Private Moon Missions

Tech giant bills contest as one small step for private industry

(Newser) - Google announced its own search today: It will award $30 million to private firms whose robotic spacecrafts successfully reach the moon and perform specific lunar tasks. The BBC reports that the search giant hopes to encourage low-cost space exploration. The first-place winner will receive $20 million, second place gets $5...

Canada Tells Google to Back Off
Canada Tells Google to
Back Off
Sep 12, 2007 11:14 PM CDT

Canada Tells Google to Back Off

Privacy commish says Street View could break laws

(Newser) - Canada's privacy czar isn’t as thrilled as your average techie with Google’s Street View feature, the Canadian Press reports: She wants to put the kibosh on the photo archive before it moves north of the border. Jennifer Stoddart has sent Google a letter saying the application “might...

Surfers Scour Google Earth for Signs of Aviator

Internet volunteer army pores over photos in Fossett search

(Newser) - An army of web surfers—even the guy in the next cubicle—has joined the search for missing aviator Steve Fossett. Google Earth has released fresh images of the Nevada desert, and surfers can scour chunks of wilderness for aircraft wreckage. One problem: "We're finding them left and right—...

Google Phone: Fact or Fiction?
Google Phone: Fact or Fiction?
Sep 4, 2007 5:36 PM CDT

Google Phone: Fact or Fiction?

Blogosphere speculates on possible iPhone rival

(Newser) - The blogosphere is rife with rumors of a possible Google phone, even though the tech behemoth won't confirm the gossip—but it has been investing heavily in the mobile search market. The buzz: The so-called GPhone would offer mobile phone service free, as long as customers can stomach the advertising,...

Hackers Target Bloggers in Cyber-Faceoff

Viral gang sends users infected downloads in major web sweep affecting thousands

(Newser) - Hackers are attacking Google’s Blogger site and planting links to downloads potentially laden with viruses, the BBC reports. Some blogs have been updated with innocent-looking links promising news or digital greeting cards. But clicking on the links could give away users' private data or invite harmful spam messages. Google...

Net Startups Go Gaga Over Silly Company Names

New web companies follow Google's example and embrace goofy monikers

(Newser) - Following in the Google tradition of using a goofy name to stand out from the Silicon Valley pack, a new generation of internet startups is sporting wacky monikers that may rile investors and confuse consumers. Young companies resort to names like Tagtooga and Qoosa to carve out unique identities and...

Advertisers Will Soon Be Facebooking You, Too

Social-networking site to allow targeted ads based on user profiles

(Newser) - Facebook is at work on a way to sell ads based on information users and their friends post on the site, the Wall Street Journal reports. A basic version of the service could launch this fall, and the social-networking titan eventually might allow marketers to predict products and services users...

Google Takes Map Program to the Stars
Google Takes Map Program
to the Stars
Aug 22, 2007 12:28 PM CDT

Google Takes Map Program to the Stars

Google Sky will boot up computer-chair space exploration

(Newser) - Launching off of the success of Google Earth, Google launched a new program today allowing armchair astronomers to chuck the telescope and gaze at the heavens from their monitors. Google Sky will harness Hubble photos along with a database of information, and feature more than one million stars and 200...

And Now, a Word From YouTube's Sponsor(s)

Google-owned video site phases in "unobtrusive" ads

(Newser) - As it struggles to turn a profit, YouTube will begin to show ads overlaid on some videos, the Times of London reports. The spots will consist of a semitransparent strip covering 20% of the screen appearing 20 seconds into the video.They'll appear only on content from 1,000 "...

25 Essential Websites
25 Essential Websites
Aug 20, 2007 9:01 AM CDT

25 Essential Websites

Email? Shopping? News? Time picks the destinations you just can't live without

(Newser) - You find a restaurant on Citysearch, buy movie tickets on Fandango, and then go home and Google the guy you shared a cab with. Was there a time before the Internet? Here are the first 10 of Time's 25 can't-live-without websites:
  1. Amazon.com
  2. BBC.co.uk
  3. Citysearch.com

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