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Sea Change: Gatorade Offers Sugarless Version

As consumers turn away from sugar, sports drink market could be changing

(Newser) - Is the era of sugary sports drinks coming to an end? Gatorade is launching its new Gatorade Zero this week, a sports drink with no sugar and no carbohydrates. Gatorade has long dominated the sports drink industry, but as health-conscious consumers have begun eschewing sugar, some have soured on the...

Gatorade Agrees to Stop Disparaging Water

California filed complaint about 'anti-water' video game

(Newser) - Gatorade has agreed not to make disparaging comments about water as part of a $300,000 settlement reached Thursday with California over allegations it misleadingly portrayed water's benefits in a cellphone game where users refuel Olympic runner Usain Bolt. The game, downloaded 30,000 times in California and 2....

Gatorade Just Went Organic
Just Went

Gatorade Just Went Organic

Athletes asked, Gatorade answered, says GM

(Newser) - Who knew a lab-created beverage of mostly sugar and water could be certified organic? Gatorade has announced a new beverage, G Organic—coming soon to select stores in strawberry, lemon, and mixed berry flavors—that's been certified organic by the USDA in what Gizmodo describes as "a cruel...

We're Now Soothing Our Hangovers With Pedialyte

Baby drink pitched for 'when last night's party threatens to ruin today'

(Newser) - It's in the name: Pedialyte is aimed at small children. But even though that name isn't changing, the drink's target market is, a rep tells MarketWatch . Since 2012, thanks in large part to social media, the oral electrolyte's use has exploded by 60% among the grown-up...

Teen Drinks 4 Gallons of Water and Gatorade, Dies

It wasn't a prank; Zyrees Oliver overhydrated after football practice

(Newser) - Hours before he was supposed to start his first day of his senior year of high school in Georgia, 17-year-old Zyrees Oliver collapsed and was rushed to the hospital in a helicopter. He'd consumed 2 gallons of water and 2 gallons of Gatorade after football practice last Tuesday and...

Coca-Cola Yanks Controversial Ingredient

Company phases out brominated vegetable oil in Powerade

(Newser) - Looks like a teenager's online petition has induced Coca-Cola to remove an ingredient from Powerade. The Mississippi teen, Sarah Kavanagh, led the charge with two petitions against brominated vegetable oil—one targeting Powerade , the other Gatorade —that gathered nearly 260,000 supporters in all, the AP...

Pepsi Yanks Controversial Gatorade Ingredient

Brominated vegetable oil gone after customer complaints

(Newser) - PepsiCo is removing a controversial ingredient from its Gatorade sports drink following customer complaints. A spokeswoman says the move had been in the works for the past year after the company began "hearing rumblings" from consumers about the ingredient. She said it wasn't a response to a petition...

Coconut Water: Mother Nature's Gatorade?

...or just a tempting, pricey beverage?

(Newser) - Celebs can't stop drinking it, and neither can the rest of us: Coconut water is flying off shelves, with the biggest US maker reporting its sales jumped from $4 million in 2007 to $20 million last year. The beverage, which costs as much as $3 for 11 ounces, is...

Didn't Run a Marathon? You Don't Need Gatorade
Didn't Run a Marathon? You Don't Need Gatorade
in case you missed it

Didn't Run a Marathon? You Don't Need Gatorade

Sports drinks overkill for casual exercisers

(Newser) - Sports drinks like Gatorade, PowerAde, and Pure Sport are advertised as revitalizing thirst-quenchers for professional athletes, graciously made available to casual exercisers like you. But most desk jockeys don't need anything the drinks provide except water, new analysis suggests. Exercise does deplete both electrolytes and carbohydrates, but the average American...

Brands Sour on Corn Syrup, Switch to Sugar

Selling the switch is a challenge for marketers

(Newser) - Major brands like Hunt's ketchup, Gatorade, and Wheat Thins are ditching high-fructose corn syrup, the popular but much-maligned sweetener, and turning instead to good old-fashioned sugar. "We know moms don't like (corn syrup), and they don't want to feed it to their kids," a supermarket expert tells Advertising ...

Enquirer: Tiger Hooked on Drugs, Too
 Tiger Hooked 
 on Drugs, Too 

also, gatorade cuts ties

Enquirer: Tiger Hooked on Drugs, Too

Woods returned to rehab for substance abuse, not sex addiction: tab

(Newser) - Tiger Woods isn't just a great golfer and a sex addict—he's a drug addict, too, according to the National Enquirer . Woods "blamed a lot of his cheating behavior on his drug addiction, saying that the drugs were responsible for impairing his judgment," but wife Elin Nordegren isn't...

Gatorade Dumps Tiger, 2nd Porn Star Emerges

Woods' ads vanish from primetime TV

(Newser) - Gatorade is the first sponsor to head for the hills in the wake of Tiger Woods' burgeoning sex saga that now links the champ to a second porn star. Pepsico revealed yesterday that it's dropping its Gatorade Tiger Focus drink, but swears it has nothing to do with Woods' dirty...

Blue Food Dye May Help Treat Spinal Injury

M&M coloring, if taken in time, could reduce paralysis, study finds

(Newser) - A dye used to color blue M&Ms and Gatorade may have a higher calling: Scientists say it could help treat spinal-cord injury, ScienceBlog reports. After a spinal injury, a chemical called ATP, usually key to cells’ health, rushes to the site and kills cells, worsening paralysis. With more research,...

Pickle Juice Joins Ranks of Odd, Cheap Sports Foods

(Newser) - During a recession, even endurance athletes have to watch their wallets. Increasingly, the Boston Globe reports, marathoners and pro athletes are turning to cheap, readily available means of replacing carbs and electrolytes—even if that means pounding pickle juice. “It’s been a hidden secret,” said the maker...

Creator of Gatorade Dies
Creator of Gatorade Dies

Creator of Gatorade Dies

Dr. Robert Cade invented the sports drink for Florida's football Gators

(Newser) - The University of Florida researcher who invented Gatorade 40 years ago to hydrate his school football team died today at age 80. Dr. Robert Cade's first batch tasted a bit like "toilet bowl cleaner," but a little sugar and lemon juice fixed that. Today, the ubiquitous sports drink...

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