Sea Change: Gatorade Offers Sugarless Version

As consumers turn away from sugar, sports drink market could be changing
By Evann Gastaldo,  Newser Staff
Posted Jun 20, 2018 10:45 AM CDT
Sea Change: Gatorade Offers No-Sugar Version
Gatorade bottles are shown before an NFL football game on Dec. 25, 2017, in Houston.   (AP Photo/Eric Christian Smith)

Is the era of sugary sports drinks coming to an end? Gatorade is launching its new Gatorade Zero this week, a sports drink with no sugar and no carbohydrates. Gatorade has long dominated the sports drink industry, but as health-conscious consumers have begun eschewing sugar, some have soured on the drink—which has 34 grams of sugar per 20 ounces—sending sales down 0.5% last year, CNNMoney reports. Gatorade has previously tried an organic version and a low-calorie version with less sugar. Gatorade Zero, which will be known as G Zero, per Bloomberg, will compete directly with Powerade Zero, a sugar-free sports drink that entered the market 10 years ago. (More Gatorade stories.)

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