ultra rich

(Newser) - Stodgy luxury standby Lexus is trying to trade up to the hot "prestige luxury" market with a new line of $70,000 and up automobiles.  Along with the new models comes a massive rebranding effort that aims, says a  marketing manager, to get "Louis Vuitton, Prada, Gucci...

(Newser) - A new breed of Hollywood players—so rich they don't need studio money—are   financing and releasing slates of small-budget films on their own. Producers like Sam Nazarian, a 31-year-old scion of a wealthy Persian family, and self-made billionaire Sidney Kimmel, 78, are shouldering the costs of a full...