rebranding

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Ex-GOP Rep Helping Baby Doc Get His Cash

Duvalier says he wants Swiss funds to help Haiti

(Newser) - Ex-congressman Bob Barr is helping “Baby Doc” Duvalier gain access to frozen funds left in Swiss banks. The former dictator “is very interested in trying to get those funds freed up, not for himself, but so they can be used to help the situation in Haiti,” Barr,...

New Starbucks Logo: Critics Are Baffled
Starbucks' New Logo a
Grande Mistake?
OPINION roundup
Jan 6, 2011 12:04 PM CST

Starbucks' New Logo a Grande Mistake?

What's up with the total lack of words?

(Newser) - The new Starbucks logo is here: Is it a disaster of Gap logo proportions ? Not quite, but critics are still a bit baffled:
  • Why did they remove “those pesky words that say Starbucks Coffee?" wonders Meg Marco on the Consumerist . “Coffee, we assume, was the primary problem.
...

Comcast Moves to Rebrand Itself ... Xfinity
Comcast Moves to Rebrand Itself ... Xfinity
HEY, WORKED FOR SYFY
Feb 3, 2010 9:53 PM CST

Comcast Moves to Rebrand Itself ... Xfinity

Cable, phone, web services get name in some markets next week

(Newser) - As soon as next week, a key cog in the digital lives of millions of Americans will get a new name, when Comcast begins rebranding itself as Xfinity. The rollout, which applies to cable, phone and Internet services, begins in Boston, Philadelphia, Washington, Chicago and elsewhere; a company exec says...

Asian Carp: If You Can't Beat 'Em, Eat 'Em

Louisiana chefs and gov't hatch plan to market invasive fish

(Newser) - If the idea of biting into Asian carp, the invasive species wreaking havoc from the Great Lakes to the Mississippi Delta, sounds unappetizing, one Louisiana chef would like to sell you on delicious “silverfin.” For those not in the know, that’s Asian carp. The rebranding is part...

If Sushi's Your Turkey Cure, Steer Clear of 'Ex-Lax Fish'

Anal seepage among pitfalls of escolar, aka white tuna

(Newser) - There’s likely to come a point in the next few days when you’re sick of turkey, but if sushi is your proposed cure, be sure to steer clear of a fish that comes with a side of anal seepage: escolar. Sometimes seen on menus as “white tuna,...

&#39;Naughty&#39; Mickey Hits the Wii
 'Naughty' Mickey Hits the Wii 
Nov 5, 2009 11:14 AM CST

'Naughty' Mickey Hits the Wii

Disney dares to reimagine him for new generation

(Newser) - Mickey Mouse is going back to his papered-over roots as a mischief-maker as Disney reimagines its core property for a new generation, and perhaps a new revenue stream. The first vehicle is “Epic Mickey,” a video game for the Wii console in which players can choose to play...

Radio Shack Ditches 'Radio' to Become ... 'The Shack'

(Newser) - From all accounts, Radio Shack is set to rebrand itself “The Shack,” Joshua Topolsky writes for Engadget. “It makes perfect sense—radios aren’t exactly considered cutting edge these days,” Topolsky writes, and “the store is about to launch a full assault on the mobile...

In Push to Sell Ads, CBS Sells Itself in New Campaign

In anticipation of 'upfront week,' CBS reminds advertisers of its worth

(Newser) - As a run-up to television’s upfront week—in which broadcasters sell as much advertising as possible for the year—CBS is taking the offensive, launching a massive ad campaign selling CBS itself. The initiative is aimed at curbing the perception that broadcast is declining and cable is the future...

Polish Meaning of New Name Embarrasses 'Syfy'

Slang for VD probably not what network had in mind for rebranding

(Newser) - The much-maligned rebranding of the channel formerly known as Sci-Fi has yielded another embarrassment for the network. “Syfy”—the new name—is Polish slang for syphilis, Broadcasting & Cable reports. Native Poles, however, may be less offended by the name change than hard-core fans: Polish embassy officials say...

Sci Fi to Syfy: Worst Rebranding Ever?
 Sci Fi to Syfy: 
 Worst Rebranding Ever? 
OPINION
Mar 17, 2009 7:28 AM CDT

Sci Fi to Syfy: Worst Rebranding Ever?

Channel's 'cutting-edge' new name ripped to shreds

(Newser) - The Sci Fi channel's decision to change its name to "Syfy" is a blunder of galactic proportions, Linda Holmes reports for NPR. The channel says it wants to show that it's about more than just traditional science fiction, notes Holmes, and has evidently chosen to do so by picking...

Education Law in Dire Need of New Name

Ridicule of No Child Left Behind prompts search

(Newser) - No Child Left Behind has become “the most negative brand in America,” says a congressman, and new Education Secretary Arne Duncan says it’s time for a new name for the law. Educators and jokesters alike are trying their hand at rebranding, the New York Times reports. Proposals...

Girl Scouts Look to Rebrand
Girl Scouts Look to Rebrand
Mar 25, 2008 6:10 PM CDT

Girl Scouts Look to Rebrand

Facing dwindling ranks, scouts hire image expert, plot new pitch to modern youngsters

(Newser) - The Girl Scouts of America have hired a chief marketing officer to shake up their image and bolster dwindling membership, Brandweek reports. Laurel Richie helped make Huggies and Kotex into major brands; despite the famous cookies, Scouts number less than 3 million. "How we communicate the brand and how...

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