IHOP Just Flipped One Letter in Its Name

But no one knows yet what the 'b' in 'IHOb' stands for

By Jenn Gidman, Newser Staff

Posted Jun 6, 2018 8:51 AM CDT

Copied

IHOP Just Flipped One Letter in Its Name — This photo taken May 11, 2017, shows an IHOP sign at a restaurant in Hialeah, Fla. (AP Photo/Alan Diaz)

First it was International House of Pancakes, then just IHOP, and now … IHOb? A cryptic tweet Monday from the restaurant chain notes a coming rebrand, though it's not saying what the "b" stands for; that reveal will come on Monday. "We're serious about the quality of food and our menu, and this name change really reflects that," a company spokeswoman tells USA Today. A company rep also confirmed to the New York Post this isn't a goof.

The secrecy isn't stopping Twitter from taking its guesses, with the perhaps-too-obvious missing word being "breakfast." Among other speculation: "bacon," "Beyonce," "butternut squash," and, for parents who treat their kids to "breakfast for dinner" at the restaurant but may sometimes long for an adult cocktail, "booze." NPR notes the @IHOb handle has already been scooped up and verified and joined Twitter in July 2016. (Read more IHOP stories.)