First it was International House of Pancakes, then just IHOP, and now … IHOb? A cryptic tweet Monday from the restaurant chain notes a coming rebrand, though it's not saying what the "b" stands for; that reveal will come on Monday. "We're serious about the quality of food and our menu, and this name change really reflects that," a company spokeswoman tells USA Today. A company rep also confirmed to the New York Post this isn't a goof.
The secrecy isn't stopping Twitter from taking its guesses, with the perhaps-too-obvious missing word being "breakfast." Among other speculation: "bacon," "Beyonce," "butternut squash," and, for parents who treat their kids to "breakfast for dinner" at the restaurant but may sometimes long for an adult cocktail, "booze." NPR notes the @IHOb handle has already been scooped up and verified and joined Twitter in July 2016. (Read more IHOP stories.)