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Velcro Doesn't Want You to Say Velcro Anymore

'80s-style video seeks to protect trademark

(Newser) - Lots of pop songs have hooks. This one has loops, too. Velcro Cos. has released a music video with a message it hopes will stick as well as its products: "Don't Say Velcro." The video features actors portraying trademark attorneys, joined by a few actual lawyers in... More »

Another Casualty of Afghan War: Velcro

The lowly button does a better job at keeping pockets closed

(Newser) - Score one for the lowly button: After soldiers complained that space-age Velcro, which got easily clogged with dirt and sand, wasn't effectively keeping their fully-loaded cargo pants pockets closed, the Army began testing alternatives. Come August, soldiers headed to Afghanistan will receive pants outfitted with three buttons per pocket, reports... More »

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