infomercial

(Newser) - Barack Obama made few concrete proposals in his multi-million-dollar TV spot last night, but the infomercial wasn't about policy, writes Tom Shales; it was about "sensibility." For the Washington Post columnist, Obama's long-form advertisement succeeded as a soft-focus, optimistic simulation "of how it would feel to live...

(Newser) - Barack Obama’s 30-minute infomercial tonight comes at a time when 11th-hour deciders start to look for information, Jeanne Cummings writes in Politico. There is some risk of overkill, analysts say, but the Democrat can afford the outlay. “It’s like football,” one GOP strategist says. “People...

(Newser) - But wait, there’s more, as pitchman Ron Popeil liked to say. Ronco, maker of Veg-o-matic, Chop-o-matic, Popeil’s Pocket Fisherman, and an endless array of consumer items sold through infomercials, has filed for Chapter 11 bankruptcy protection. While founder Ron Popeil had sold the company in 2005, he remains...