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Uncle Ben's Says Brand Is Going to 'Evolve'

Company says it was planning change even before Aunt Jemima news

(Newser) - Uncle Ben might soon be joining Aunt Jemima in retirement. Brand owner Mars says it is planning to change the rice's "brand identity," which has long featured a photo of an African American man. The name, which dates to 1946, comes from a black Texan rice grower,... More »

Obama, Biden Have Same Word for GOP Super PAC Ad

'Despicable'

(Newser) - Barack Obama has remained relatively quiet on the political scene in the years since he left the Oval Office—but he's voicing his displeasure with an ad attacking his former VP. CNN reports that the law office representing Obama sent a cease-and-desist letter Wednesday to a GOP super PAC... More »

This Year's Most Talked About Super Bowl Ads

Mr. Peanut is apparently alive

(Newser) - This year's Super Bowl featured dueling ads from President Trump and Michael Bloomberg—but there was a lot more buzz around Mr. Peanut. In a commercial that features in numerous lists of both the best and worst ads from the big game, mourners, including fellow mascots Mr. Clean and... More »

Stephen King Makes Big Move on Social Media

Author has quit Facebook over concerns on 'false information,' privacy

(Newser) - Last month, Facebook decided it wasn't going to bar or fact-check political ads during this election season, nor keep those ads from being targeted to certain groups of people. Now, partly based on that, Stephen King has made his own decision: He has left the social media site for... More »

KFC Sorry for Ad in Which Boys Gawk at Cleavage

No word on whether 15-second ad will be pulled in Australia

(Newser) - KFC has apologized over a "sexist" ad released in Australia, showing two young boys gaping at a woman in a low-cut top. The woman is seen adjusting her top while looking at her reflection in the tinted window of a parked car, which suddenly slides down to show the... More »

Pepsi Hopes a New Tagline Sticks

Company says 'That's What I Like' is the first new one in US in 20 years

(Newser) - Pepsi is rolling out what it says is its first US tagline in 20 years: "That's What I Like." The company is introducing it in a round of new commercials, notes Ad Age , and it promises to stick with it in the hope it might have the... More »

Hallmark Reinstates Ads With Same-Sex Couples

Company is 'truly sorry' for 'wrong decision'

(Newser) - The Hallmark Channel, reversing what it called a "wrong decision," said Sunday it will reinstate commercials featuring same-sex couples that it had pulled following a complaint from a conservative group . The earlier decision by Crown Media, the Hallmark Channel's parent company, to pull several ads for the... More »

Peloton Actress Places Blame for Hubbub on Her Face

Monica Ruiz says she may have spurred outrage because character's eyebrows looked 'worried'

(Newser) - She starred in an ad for a stationary bike that ended up going viral—and now Monica Ruiz says she thinks she knows why. Ruiz, a mom of two, is the actress in the infamous Peloton commercial , in which she plays a thin, apparently affluent woman receiving one of the... More »

A Peloton Ad Goes Viral, Not Exactly in a Good Way

It's being ridiculed on social media as sexist, elitist, and generally cringe-inducing

(Newser) - If the old adage of "all publicity is good publicity" is true, then Peloton has a terrific ad on its hands. If the opinions of lots of people on social media count for anything, the ad is closer to a sexist, elitist, cringe-inducing dud. Either way, the spot for... More »

Peloton Defends Widely Criticized Ad

'We're disappointed in how some have misinterpreted this commercial'

(Newser) - It's been criticized as sexist , compared to an episode of Black Mirror, and linked to a steep drop in the company's share price—but Peloton is standing by its controversial holiday ad . The ad, which can be seen here , features a woman, who is already slim when she... More »

Bloomberg Drops $100M on Anti-Trump Ads

Yet he hasn't committed to a presidential run

(Newser) - Got $100 million? Neither do we—but Michael Bloomberg does. The billionaire and former New York City mayor is planning to spend that much on anti-Trump ads as he mulls a run for president, the Hill reports. The ads will target Pennsylvania, Wisconsin, Arizona, and Michigan, four states the Dems... More »

Juul Honcho Is Out as Ads Halt

Company says it won't lobby against proposed ban on some e-cigarettes

(Newser) - E-cigarette maker Juul has a new face at the helm with the vaping industry falling under greater scrutiny. The company announced Wednesday that CEO Kevin Burns will be replaced by KC Crosthwaite, who currently serves as senior vice president for chief strategy and growth at tobacco giant Altria, reports the... More »

NRA Sues Ad Agency Behind 'Cold, Dead Hands' Campaign

Gun group accuses longtime ad firm Ackerman McQueen over billing transparency

(Newser) - The National Rifle Association has sued its longtime advertising agency, accusing the company that has helped shape its Second Amendment advocacy of withholding crucial financial details in billing documents. The lawsuit filed Friday in Alexandria, Virginia, says Oklahoma City-based Ackerman McQueen is contractually bound to show backing paperwork on its... More »

'Trivago Guy' Charged With Driving While Intoxicated

Cops say he was passed out behind wheel

(Newser) - Travel website Trivago might be looking for a new pitchman: Actor Tim Williams, who appeared as the rumpled "Trivago Guy" in numerous ads for the company, was arrested in Houston this week and charged with driving while intoxicated. Police say the 52-year-old failed a field sobriety test after officers... More »

Warren Ads Calling for Facebook Breakup Yanked by Facebook

Citing modified logo, company will restore ads to allow 'robust debate'

(Newser) - Facebook may have inadvertently illustrated Elizabeth Warren's point about the consolidation of power by tech giants like itself. The social media company removed numerous ads calling for the breakup of Facebook, Amazon, and Google, published Friday by Warren's presidential campaign. "They've bulldozed competition, used our private... More »

Bud Light Super Bowl Ad Delivers Epic Surprise

Here are this year's most talked-about ads

(Newser) - The ads provided some much-needed entertainment during the lowest-scoring Super Bowl in history —especially a Bud Light ad that took a very dark turn. The ad, set at a medieval jousting match, was "hijacked" by HBO's Game of Thrones to promote its final season, with the skull-crushing... More »

As Men Ditch Their Gillettes, the Company Responds

'We weren’t trying to court controversy,' says company exec of new ad

(Newser) - A new Gillette ad has provoked a huge reaction on social media, but perhaps not precisely in the way parent company Procter & Gamble anticipated. As NPR notes, the ad accusing men of boorish behavior and urging them to end it has roughly twice as many dislikes as likes on... More »

Men Vow to Boycott Gillette Over #MeToo Ad

'We Believe' demands 'the best men can be'

(Newser) - A company known for its razor blades is getting shredded over a new ad encouraging men to be on their best behavior. Gillette's "We Believe," viewed nearly 3 million times on YouTube since Sunday, begins with scenes of bullying, sexual harassment, and aggressive male behavior, asking, "... More »

New David's Bridal Ad Is 'Rewriting the Rules'

30-second spot is company's first featuring same-sex couple

(Newser) - David's Bridal is debuting a new TV ad that the company hopes will show "we value every type of bride." That's per Liz Crystal, David's Bridal's chief marketing officer, who details for Ad Age how the company is "rewriting the rules" with its... More »

Want a Burger King Whopper for a Penny? Go to McDonald's

New ad campaign adds a twist with 'geofencing'

(Newser) - Adweek is calling Burger King's new ad campaign "clever" and "irreverent" because of its unusual premise. It requires customers to go to McDonald's—if not inside one, at least within 600 feet of one. At that point, they open the Burger King app, which reroutes... More »

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