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Male Breast Reductions Swell

'Moob' operations up 28% from last year
By Rob Quinn,  Newser Staff
Posted Feb 1, 2011 5:54 AM CST

(Newser) – Male boob jobs is plastic surgery's fastest-growing area for a third year in a row, according to a British surgeons' association. The number of male breast reduction operations is up 28% from last year. The association chief says this is largely because media coverage of "moobs" is making many men more uncomfortable with their chests.

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"Images in the media—coverage of high profile men like Simon Cowell and Jack Nicholson—make men think about this more," he tells the BBC. "Just recently a vest was launched for men aimed at enhancing the way their chests look." A men's health expert, however, says most moobs are the result of obesity and surgery isn't the answer. "This is not a solution," he says. These men need to change their diet and lifestyle." (Read more breast reduction stories.)

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