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Mars Slims Down Candy

Snickers, Twix, M&Ms to top out at 250 calories
By Kevin Spak,  Newser Staff
Posted Feb 17, 2012 12:15 PM CST
Mars Slims Down Candy
Mars and Snickers bars are seen in a supermarket August 18, 2005 in Sydney, Australia.   (Getty Images)

(Newser) – Kiss your king-size Snickers goodbye. Mars Inc., the maker of Snickers, Twix, and M&Ms, among other confections, has announced that it will stop selling chocolate products containing more than 250 calories by the end of next year. A spokesman for the Virginia-based company says the switch is part of Mars' "broad-based commitment to health and nutrition."

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Mars has been making gestures toward responsible snacking since 2007, when it announced it would stop buying ad time or space for its candies at outlets where more than a quarter of the audience was likely to be less than 12 years old, Reuters reports. The calorie count on a king-size Snickers, incidentally, is 540. (Read more Mars Inc. stories.)

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