The friendly corporate raiders at the Carlyle Group have floated an offer to buy out Virgin Media, the British cable provider, with total equity in the range of $8B and $10B, the Journal reports. The besieged media company has been losing customers to rivals in the UK, and has stacked up debt nearing $12B.
Virgin Media, the brain child of eccentric billionaire Richard Branson, sells cable television, high-speed Internet, and mobile phone services to 13.5M customers, but is falling behind in the UK's cutthroat media industry. The company has hired its adviser Goldman Sachs to "effectively start to run an auction" in order to entice a selection of bidders. (Read more Carlyle Group stories.)