Ford’s decision not to take any of the $17.4 billion in bailout cash granted General Motors and Chrysler is paying the company public-relations dividends that could translate into cash in its showrooms when the economy recovers, Advertising Age reports. It was also a good move, analysts say, to put out statements supporting its Detroit brethren.
Ford CEO Alan Mulally says his company can survive without help through 2009 and asked for a credit line only if the economy worsens severely. “To be able to look America in the eye and say, ‘We’re in a position where we don’t require a helping hand in this time of need, and thank you for offering it, but we will pass,’ shows a lot,” one analyst said. (Read more financial crisis stories.)