Anti-Bulimia Ads Catch College Women In Act

German firm gets edgy, plastering undersides of toilet seats
By Victoria Floethe,  Newser User
Posted Jan 8, 2009 2:51 PM CST
Research shows that Brain circuitry involved in regulating impulsive behavior is less active in women suffering from bulimia nervosa.    (fiammaelyta)
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(Newser) – A German women’s advocacy group is employing crafty means to get bulimics’ attention, Animal New York reports: Pro Mädchen (translated as “for girls”) is smacking pink splatter stickers, with a phone number and the tagline “Bulimia is curable,” onto the undersides of toilet seats at Düsseldorf-area colleges.

Pro Mädchen claims the guerrilla marketing campaign is a success, but Animal New York wonders if “these lovely labels may have actually put an until-then dormant purge urge in some of the young ladies’ minds.” (Read more marketing stories.)