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NEWS ABOUT: advertising campaign

Drinkability Bad—for Sales

Bud Light sales down 3% thanks to confusing campaign

(Newser) - From “I Love You, Man” to “Real Men of Genius,” Bud Light is known for its memorable—and funny—ad campaigns. Not so with its latest: The “Drinkability” campaign has brought with it a lack of laughs, as well as the brand’s first negative sales... More »

Smokey Bear's Fire Still Burning at 65

But some criticize his simple message

(Newser) - He turns 65 this year, but Smokey Bear’s nowhere near extinguished, the Los Angeles Times reports. The mascot remains as fiercely beloved by baby boomers as he is fiercely protected by the government: Federal law keeps his image from unauthorized use, which can result in a $150,000 fine.... More »

Laptop Hunter Ads Tweaked After Apple Gripe

(Newser) - Microsoft has changed at least one of its highly successful "Laptop Hunter" ads after Apple called to complain about it, Advertising Age reports. In the original, a law student shopping for a laptop observes: "This Mac is $2,000, and that's before adding anything." Her mother adds,... More »

Toker on New Ad: Legalize Pot, Then Tax Us, Please

(Newser) - A pro-legalization group has launched a statewide ad campaign in California stressing that pot smokers want to pay taxes, the San Francisco Chronicle reports. The Marijuana Policy Project ads feature an "actual California marijuana consumer" who points out that regulating and taxing marijuana could help save services being cut... More »

UK Shop 'Sorry' for Using Iran Tags in Twitter Ad Campaign

The messages had nothing to do with unrest

(Newser) - A British furniture store has apologized for tagging its Twitter promotional messages with Iran-related hash tags, AFP reports. The store may have been trying to maximize the number of people viewing its tweets, but instead provoked outrage at the misuse of Twitter, a key media tool for Iranian protesters. “... More »

BK Goes Crude With 7-Inch Burger Ad

Yes, they really want to 'fill your desire for something long, juicy...'

(Newser) - Burger King’s “edgy” ads have reached a new low, writes Cajun Boy for Gawker. The ad for its 7-inch-long burger screams fellatio—from the “piping hot beef laden with creamy mayo” to the “open mouth of a wide-eyed blond.” The slogan—“It’ll blow... More »

Miller Pulls Mafia Ads Amid Italian Complaints

Commercials show Sopranos actor offering 'protection'

(Newser) - Complaints from Chicago’s Italian-American community have prompted MillerCoors to pull a Miller Lite ad campaign in which Sopranos actor Frank Vincent plays a stereotypical Mafia type, the Chicago Sun-Times reports. In the two spots, he asks a store clerk and bartender if they need “protection.” They say... More »

Mexico Devotes $92M to Luring Back Visitors

Prez urges citizens to shake off swine flu, travel domestically

(Newser) - Mexico’s tourism board is taking a trickle-down approach to luring vacationers back after the swine flu outbreak, Advertising Age reports. It’s kicking off a $92 million campaign by urging Mexicans to counteract the negative perceptions and show visitors “that Mexico is not only a beautiful country but... More »

Starbucks: We're No 'Poster Child for Excess'

Coffee giant plans media push to reverse consumer perceptions

(Newser) - Starbucks has become a “poster child for excess,” says CEO Howard Shultz, and the traditionally advertising-shy company is planning media blitz to combat that, Advertising Age reports. TV and Internet ads and social-media efforts will attempt to change the "myth out there that there's this $4 cup... More »

Go Ahead, Fly Those Private Jets, Cessna Ads Tell Execs

Bosses challenged to get back on board

(Newser) - Private jets may have become a despised symbol of high-flying corporate access, but that shouldn't make bosses too shy to fly, a new Cessna ad campaign tells execs. The ads, which boldly announce "timidity didn't get you this far," are part of a public relations push to fix... More »

'Sexist' Airline Ad Riles Up UK TV Viewers

Virgin Atlantic defends spot; standards board says it's 'humorous'

(Newser) - A Virgin Atlantic TV ad featuring female flight attendants strutting through Heathrow Airport while harried male passengers ogle them is not sexist, Britain’s advertising watchdog has ruled. The ad, celebrating Virgin’s 25th anniversary, drew 29 complaints, reports the Telegraph. Critics cried stereotyping; the independent Advertising Standards Authority said... More »

Wrigley Gum Drops Brown Ads

Singer suspended 'until the matter is resolved'

(Newser) - Wrigley has dropped Chris Brown from its Doublemint ad campaign—"until the matter is resolved"—following the R&B singer's alleged explosive confrontation with girlfriend Rihanna. His song, "Forever," was used in the ads. The BBC also notes that his involvement in the Milk Mustache campaign... More »

Cull Your Facebook Friends, Get a Free Burger

(Newser) - Burger King has launched a new Facebook application called “Whopper Sacrifice,” rewarding users who cull 10 people from their friends list with a free burger, Adweek reports. The ad campaign came out of ad agency employees' frustration with their own bloated lists. "We thought there could be... More »

Anti-Bulimia Ads Catch College Women In Act

German firm gets edgy, plastering undersides of toilet seats

(Newser) - A German women’s advocacy group is employing crafty means to get bulimics’ attention, Animal New York reports: Pro Mädchen (translated as “for girls”) is smacking pink splatter stickers, with a phone number and the tagline “Bulimia is curable,” onto the undersides of toilet seats... More »

Green Groups Come Down on 'Clean Coal'

Gore calls the technology 'illusions of the industry'

(Newser) - A new advertising campaign backed by environmental organizations, including one supported by Al Gore, is calling into question the efficacy of “clean coal technology,” the Washington Post reports. “Clean coal” was a buzzword during this year’s election, but environmentalists think it’s an oxymoron. “We... More »

Saved by Zero? Or Sick to Death of It?

Toyota's relentless 0% APR ads wear thin ... and will continue

(Newser) - “Saved by zero?” Try bored. Toyota’s 0% APR ad campaign has left TV viewers annoyed—by both the jingle and the fact that it airs seemingly incessantly, AP reports. Though some might appreciate the extension of 0% financing, originally set to expire this week, most viewers are bemoaning... More »

Dunkin' Donuts Brews Up Showdown With Starbucks

Dunkin' fires new salvo in coffee wars with blind taste tests

(Newser) - Dunkin' Donuts is aiming to punch holes in Starbucks' share of the coffee market with an aggressive new ad campaign, the Seattle Post-Intelligencer reports. The ads portray Dunkin' Donuts coffee as being the choice of "hard-working Americans" and boast of having beaten Starbucks' house blend in blind taste tests.... More »

Airline Stamps Ads on Those Sans Hairline

New Zealand Air placing ads on bald billboards

(Newser) - Air New Zealand is launching a new ad campaign on people's heads, reports the Brisbane Times. The airline will pay people $660 to wear temporary tattoos on the back of their shaved heads for two weeks. The ads display changes to the airline's check-in system and direct passengers to the... More »

Microsoft's Answer to Apple Ads: Seinfeld

Comedian to front $300M campaign to counter stodgy image

(Newser) - So what's the deal with Microsoft ads? The company has enlisted Jerry Seinfeld to spearhead a new $300-million campaign, the Wall Street Journal reports, to try to shake the negative buzz about Vista, and the nerdy, feckless image projected by John Hodgeman in Apple's popular "Mac vs PC" ads.... More »

L'Oreal Denies Lightening Beyonce's Skin in Ad

(Newser) - L’Oreal says it didn't lighten Beyonce’s skin tone for an ad for its Feria hair color brand, the AP reports. Media outlets have been abuzz since TMZ juxtaposed the ad—running in Elle,  Allure, and Essence magazines—with a photo of the star in which she seems... More »

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