advertising campaign

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Health Care Reform Foes Outspend Friends 2:1

Biz groups lavish $24M in last month on derailing Dem bill

(Newser) - Business foes of health care overhaul legislation are outspending supporters at a rate of 2-to-1 for TV ads as they grow increasingly nervous over a final bill. Led by the US Chamber of Commerce, opponents of the Democratic health care drive have dropped $24 million on TV commercials over the...

Soda Tax Threat a Boon for Food Lobbyists

Industry pours millions into fight against it

(Newser) - Capitol Hill’s flirtation with a national excise tax on sugary drinks has been good for someone: food lobbyists. Soda makers, supermarkets, and fast-food restaurants have spent more than $24 million fighting the tax, the Huffington Post reports. “We are reacting to the situation we find ourselves in,"...

Israeli 'Lost Jews' Ad Sparks Outrage

Portrays those assimilated outside Israel as missing

(Newser) - An Israeli outreach group has dumped an ad campaign that sparked controversy by portraying assimilated Diaspora Jews as “lost,” the Jerusalem Post reports. Prominent American Jewish voices slammed the campaign, which many took as a slight to intermarried Jews. An intermarried Israeli critic called it “racist,”...

Durex Targets Heat-Seeking 'Pleasurati' in Condom Ads

Company paints itself as the pick of mature pleasure seekers

(Newser) - Second-place condom maker Durex has rolled out a juiced up identity in its latest ad campaign, Advertising Age reports. Advertising execs—who say their research shows that market leader Trojan is seen as the "boy scout" condom and No. 3 brand Lifestyle as the choice of swingers—are...

Drinkability Bad&mdash;for Sales
 Drinkability Bad—for Sales 
Aug 10, 2009 2:54 PM CDT

Drinkability Bad—for Sales

Bud Light sales down 3% thanks to confusing campaign

(Newser) - From “I Love You, Man” to “Real Men of Genius,” Bud Light is known for its memorable—and funny—ad campaigns. Not so with its latest: The “Drinkability” campaign has brought with it a lack of laughs, as well as the brand’s first negative sales...

Smokey Bear's Fire Still Burning at 65

But some criticize his simple message

(Newser) - He turns 65 this year, but Smokey Bear’s nowhere near extinguished, the Los Angeles Times reports. The mascot remains as fiercely beloved by baby boomers as he is fiercely protected by the government: Federal law keeps his image from unauthorized use, which can result in a $150,000 fine....

Laptop Hunter Ads Tweaked After Apple Gripe

(Newser) - Microsoft has changed at least one of its highly successful "Laptop Hunter" ads after Apple called to complain about it, Advertising Age reports. In the original, a law student shopping for a laptop observes: "This Mac is $2,000, and that's before adding anything." Her mother adds,...

Toker on New Ad: Legalize Pot, Then Tax Us, Please

(Newser) - A pro-legalization group has launched a statewide ad campaign in California stressing that pot smokers want to pay taxes, the San Francisco Chronicle reports. The Marijuana Policy Project ads feature an "actual California marijuana consumer" who points out that regulating and taxing marijuana could help save services being cut...

UK Shop 'Sorry' for Using Iran Tags in Twitter Ad Campaign

The messages had nothing to do with unrest

(Newser) - A British furniture store has apologized for tagging its Twitter promotional messages with Iran-related hash tags, AFP reports. The store may have been trying to maximize the number of people viewing its tweets, but instead provoked outrage at the misuse of Twitter, a key media tool for Iranian protesters. “...

BK Goes Crude With 7-Inch Burger Ad
BK Goes Crude
With 7-Inch Burger Ad
comment
Jun 24, 2009 9:43 AM CDT

BK Goes Crude With 7-Inch Burger Ad

Yes, they really want to 'fill your desire for something long, juicy...'

(Newser) - Burger King’s “edgy” ads have reached a new low, writes Cajun Boy for Gawker. The ad for its 7-inch-long burger screams fellatio—from the “piping hot beef laden with creamy mayo” to the “open mouth of a wide-eyed blond.” The slogan—“It’ll blow...

Miller Pulls Mafia Ads Amid Italian Complaints

Commercials show Sopranos actor offering 'protection'

(Newser) - Complaints from Chicago’s Italian-American community have prompted MillerCoors to pull a Miller Lite ad campaign in which Sopranos actor Frank Vincent plays a stereotypical Mafia type, the Chicago Sun-Times reports. In the two spots, he asks a store clerk and bartender if they need “protection.” They say...

Mexico Devotes $92M to Luring Back Visitors

Prez urges citizens to shake off swine flu, travel domestically

(Newser) - Mexico’s tourism board is taking a trickle-down approach to luring vacationers back after the swine flu outbreak, Advertising Age reports. It’s kicking off a $92 million campaign by urging Mexicans to counteract the negative perceptions and show visitors “that Mexico is not only a beautiful country but...

Starbucks: We're No 'Poster Child for Excess'

Coffee giant plans media push to reverse consumer perceptions

(Newser) - Starbucks has become a “poster child for excess,” says CEO Howard Shultz, and the traditionally advertising-shy company is planning media blitz to combat that, Advertising Age reports. TV and Internet ads and social-media efforts will attempt to change the "myth out there that there's this $4 cup...

Go Ahead, Fly Those Private Jets, Cessna Ads Tell Execs

Bosses challenged to get back on board

(Newser) - Private jets may have become a despised symbol of high-flying corporate access, but that shouldn't make bosses too shy to fly, a new Cessna ad campaign tells execs. The ads, which boldly announce "timidity didn't get you this far," are part of a public relations push to fix...

'Sexist' Airline Ad Riles Up UK TV Viewers

Virgin Atlantic defends spot; standards board says it's 'humorous'

(Newser) - A Virgin Atlantic TV ad featuring female flight attendants strutting through Heathrow Airport while harried male passengers ogle them is not sexist, Britain’s advertising watchdog has ruled. The ad, celebrating Virgin’s 25th anniversary, drew 29 complaints, reports the Telegraph. Critics cried stereotyping; the independent Advertising Standards Authority said...

Wrigley Gum Drops Brown Ads
 Wrigley Gum Drops Brown Ads 
Feb 10, 2009 10:04 AM CST

Wrigley Gum Drops Brown Ads

Singer suspended 'until the matter is resolved'

(Newser) - Wrigley has dropped Chris Brown from its Doublemint ad campaign—"until the matter is resolved"—following the R&B singer's alleged explosive confrontation with girlfriend Rihanna. His song, "Forever," was used in the ads. The BBC also notes that his involvement in the Milk Mustache campaign...

Cull Your Facebook Friends, Get a Free Burger

(Newser) - Burger King has launched a new Facebook application called “Whopper Sacrifice,” rewarding users who cull 10 people from their friends list with a free burger, Adweek reports. The ad campaign came out of ad agency employees' frustration with their own bloated lists. "We thought there could be...

Anti-Bulimia Ads Catch College Women In Act
Anti-Bulimia Ads Catch College Women In Act
ANALYSIS
Jan 8, 2009 2:51 PM CST

Anti-Bulimia Ads Catch College Women In Act

German firm gets edgy, plastering undersides of toilet seats

(Newser) - A German women’s advocacy group is employing crafty means to get bulimics’ attention, Animal New York reports: Pro Mädchen (translated as “for girls”) is smacking pink splatter stickers, with a phone number and the tagline “Bulimia is curable,” onto the undersides of toilet seats...

Green Groups Come Down on 'Clean Coal'

Gore calls the technology 'illusions of the industry'

(Newser) - A new advertising campaign backed by environmental organizations, including one supported by Al Gore, is calling into question the efficacy of “clean coal technology,” the Washington Post reports. “Clean coal” was a buzzword during this year’s election, but environmentalists think it’s an oxymoron. “We...

Saved by Zero? Or Sick to Death of It?

Toyota's relentless 0% APR ads wear thin ... and will continue

(Newser) - “Saved by zero?” Try bored. Toyota’s 0% APR ad campaign has left TV viewers annoyed—by both the jingle and the fact that it airs seemingly incessantly, AP reports. Though some might appreciate the extension of 0% financing, originally set to expire this week, most viewers are bemoaning...

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