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NEWS ABOUT: public relations

Stories 41 - 44 | << Prev 

Being a Tech CEO Means Having to Say You're Sorry

Apologizing seen as key skill in Silicon Valley

(Newser) - Saying "sorry" has become a necessary skill for tech execs, Forbes reports—from AMD's CEO, who apologized yesterday for delaying its latest chip launch, to Facebook's founder, who begged forgiveness after an advertising program violated users' privacy. The frequency of technology leaders' public contrition testifies to the power of... More »

Microsoft Goes Incognito to Attack Google

Hires PR firm to build opposition to merger; its name is disguised

(Newser) - Microsoft quietly hired Burson-Marsteller to rally opposition to Google’s proposed acquisition of online ad networker DoubleClick—and some are rankled that the software giant’s name was kept out of the pitches. The PR firm sought to convince key players the deal would hamper Internet competition and impact privacy... More »

Sell Yourself: 5 DIY PR Tips

Raise your business' profile on the cheap

(Newser) - Most of us can't afford to hire a PR firm. Forbes offers tips for self-promoting with the best of them.
  1. Know your audience. Spend some time researching the best way to put yourself out there.
  2. Make a (useful) press kit. Not just more fodder for the recycling bin.
More »

Chinese PR Combats Export Rap

Enemies in Washington stymie effort to promote food products called unsafe

(Newser) - China is on a public relations blitz to keep its exports solvent after nonstop coverage of unsafe toothpaste, fish and even tires in the US, China's largest customer, last week. Beijing broke its pattern of protest over the coverage, shutting down 180 offending factories and promising consumers that tainted food... More »

Stories 41 - 44 | << Prev 

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