In E. coli-ridden Germany, sandwiches in bakery windows look naked with only meat and cheese. Buffets serve mozzarella without tomatoes. Marked-down vegetables wilt, because even at a lower price no one wants to buy them. Some restaurants have stopped serving vegetables entirely. "Avoiding raw tomatoes, lettuce, and cucumbers is the best way to avoid more cases," says Germany's health minister.
According to the German Farmers' Association, farmers are losing $44 million in sales per week, the Wall Street Journal reports. And that's not taking into account the restaurants, produce suppliers, and markets that are also losing money; one market seller estimates he loses up to $1,400 per day, another says sales are down 70% to 80%. But not everyone is scared of veggies; one couple says the danger is exciting: "I think it's a new kind of bungee jumping—just eat a salad." Click to see what the E. coli culprit might be. (Read more E. coli stories.)