Chocolate-Maker ISIS Decides to Change Name

Belgium company had just changed it months ago
By John Johnson,  Newser Staff
Posted Oct 23, 2014 3:26 PM CDT
Chocolate-Maker ISIS Decides to Change Name
New wrappers are coming soon.   (

A 90-year-old chocolate company in Belgium got tired of its name of Italo Suisse last year and settled on what it thought was a sure winner: ISIS. Then along came the extremist group Islamic State, known by various names, including, of course, ISIS. "Had we known there was a terrorist organization with the same name, we would have never chosen that," a company exec tells Reuters. Amid declining sales, the company is switching yet again, to Libeert, after the company's owners.

The folks behind the FX cartoon Archer feel the chocolate-maker's pain. No longer will the show's characters work for the International Secret Intelligence Service because of its troublesome acronym. “We were waiting for it to go away—at least I was," creator Adam Reed told the Daily Beast. "Back in Season 5, FX said, ‘This might be a thing,’ and I thought, ‘Maybe it won’t be?'" It was, though, and in the new season, ISIS has been taken over by the CIA and the references to "ISIS" disappear. (Click to read an explainer about the terror group's many names.)

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