"Oh no, Play-Doh" has been the horrified reaction of some parents whose kids unwrapped their Hasbro Sweet Shoppe Cake Mountain playset over the holidays. The reaction of practically everyone else: hysterical, juvenile laughter at the set's icing maker (or, as Hasbro calls it, the "2-piece extruder"), which bears an uncanny resemblance to a penis. It's not exactly an apology, but a post on Hasbro's Facebook page yesterday admits that the company has "heard some consumer feedback about the extruder tool … [and is] in the process of updating all future Play-Doh products with a different tool." It's also offering a replacement extruder to anyone who calls the Hasbro customer-service number.
Apparently, complaints started weeks ago, notes WPXI, but it wasn't until parents began complaining to Hasbro that the toy had "ruined Christmas" that the company started serious damage control, Uproxx reports. Other parents don't see what the big deal is, with one mom commenting on Facebook, per USA Today, "I'm not getting a replacement. I think it's crazy that people have to turn everything into something sexual." Not surprisingly, the jokes on social media are coming fast and furious, many of them not repeatable in bashful company—a tamer one cited by USA Today says, "Thank you for erecting a new design to penetrate the success of your business model." Meanwhile, the ever-busy commenters on Twitter are trying to add "Dil-Doh" to the Play-Doh vernacular. (The last time Hasbro caused such hubbub was when it replaced the Monopoly iron with a cat.)