Amazon's "epic day (and a half)" is here: The 4th Prime Day began at 3pm ET Monday and will run 36 hours, up from last year's 30. Or, for some would-be customers, a portion of 36 hours: Some shoppers ran into issues accessing the site right after the sale began. Here's a guide to what you need to know.
- NBC News reports "secrecy" is one of Prime Day's hallmarks, with little revealed about many of the deals until they're actually available. It offers a guide of how to take advantage of the day without blowing your budget, with tips like making an Amazon Wish List in advance, as Amazon will then alert you if any of your items become Prime-Day eligible. It also recommends you look out for hourly Lightning Deals and avoid certain product categories, like kitchen appliances.
- CNN Money looks at the numbers—or estimated numbers—behind the day, as Amazon doesn't reveal its Prime Day revenue stats. It cites one estimate that puts expected sales at $3.4 billion, which would be up a huge 40% over last year and set a one-day sales record for the company. But it tempers the wow-factor by noting that the aforementioned amount would be only six times what Amazon does on a regular day.