Weight Watchers Changes Its Name

You don't need a weight-loss goal to join anymore
By Newser Editors,  Newser Staff
Posted Sep 24, 2018 11:28 AM CDT
In this file image, Weight Watchers President and Chief Executive Officer Mindy Grossman speaks at a global employee event in New York. Weight Watchers is trimming its name to just two letters: WW. The...   (Amy Sussman/AP Images for Weight Watchers, File)

(Newser) – Weight Watchers' name is slimming down. The company on Monday announced that it would simply be known as WW going forward—with that double-W relating to some new sets of letters. In a bid to shift from the dieting space into the broader wellness space, it's adopting the tagline "Wellness that Works" and launching a WellnessWins program that AdAge reports will incentivize users who track meals and exercise. It plans to add a meditation component, and is doing away with the stipulation that people sign on with a specified weight-loss goal.

This as the company has made recent gains, ending Q2 with 4.5 million subscribers, up 1 million year over year. Bloomberg sees "mounting pressure" on CEO Mindy Grossman to keep the gains the company has made since its 2015 partnership with Oprah: nearly 300% growth that year and almost 60% growth YTD. The site also notes one interesting factoid: Under her direction, Home Shopping Network took the initials route as well, changing its corporate name to HSN. (Read more Weight Watchers stories.)

My Take on This Story
Show results without voting  |