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Company Yanks Costume With Controversial 'Dead' Name

Costume Agent's get-up was a sendup of Caitlyn Jenner—adding 'Bruce' didn't help
By Jenn Gidman,  Newser Staff
Posted Oct 25, 2018 9:25 AM CDT
The costume.   (Amazon)
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(Newser) – Megyn Kelly did a segment on controversial Halloween costumes earlier this week that got her into a bit of trouble, but there was one get-up she didn't cover. A first glance at the fake Olympic decathlete jersey, running shorts, and gold medals from vendor Costume Agent doesn't reveal anything particularly noteworthy, but the red wig and its product name add more context: The "Bruce Caitlyn Jenner I Am Cait" costume, originally selling for about $45 through third-party sites like eBay and Amazon, riled up the LGBT community, which says it's offensive to transgender people—especially since the model wearing the costume in the original ad is a guy sporting a soul patch and mustache. TMZ reported earlier this week that, despite the backlash, Costume Agent was holding tight in keeping the costume up for sale. "It's a costume. It's funny," a rep said Tuesday.

The company has since changed its tune. "As of this morning, we've decided to stop selling the costume," a rep for Costume Agent told NBC News on Wednesday. "After hearing concerns from those who are offended, regardless of our own thoughts and opinions, we decided to remove it." Part of the controversy was embedded in the name of the costume itself: A transgender advocate tells NBC that "Bruce" is Caitlyn Jenner's "dead" name—the name a transgender person used before transitioning, and a big no-no to use afterward. The costume is still available, at least for the moment, through one third-party seller on Amazon. (It's not the first time there's been a brouhaha over a Caitlyn Halloween costume.)

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