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Levi's CEO: Number Who Need New Size 'Staggering'

About 25% of buyers need either a bigger or smaller jeans size, says Chip Bergh
By John Johnson,  Newser Staff
Posted Jun 8, 2021 11:53 AM CDT
Updated Jun 12, 2021 2:40 PM CDT

(Newser) – The pandemic didn't just change the style of jeans people are buying—skinny jeans are out and more comfortable fits are in—but something more fundamental: waist sizes. In an interview with the AP, Levi's CEO Chip Bergh estimates that 25% of customers are in need of a new size on the other side of the pandemic, either bigger or smaller. "The number of people who are in a new size is pretty staggering," he says. "Some people gained weight during the pandemic, and many people lost weight." This applies to both men and women, he adds.

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The interview caught the attention of Quartz, which notes that Bergh's comments sync with a small study from March in the Journal of the American Medical Association. Researchers found that among 269 people, lifestyle changes amid the pandemic translated to a weight gain of 1.5 pounds per month. And a survey for the American Psychological Association in February found that 42% of people reported an unwanted weight gain (29 pounds on average), while 18% reported an undesired weight loss (26 pounds on average).

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